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Irish Times Fusion, first week for the start-ups

A group of shortlisted startups entered The Irish Times at the start of a six week experiment to work with leading advertising creatives, including Eoghan Nolan of Brand Artillery and Pearse McCaughey of Cawley/Nea, to develop and refine their pitches.

After a three day period of creative workshops the initial shortlist of 20 startups started an accelerated version of the NDRC LaunchPad, ranked Ireland’s number one incubator by the Kauffman Foundation. The startups have one week to prepare for the pitch to an industry panel that will decide which final ten startups of the shortlisted twenty will proceed to the next stage of the process.

Irish Times FUSION: week 1 from Johnny Ryan on Vimeo.