The quest begins as An Post prepares for this year’s Direct Marketing Awards which will be held in the Mansion House on Thursday, 5th May 2011.
An Post is setting the stage for one of the biggest marketing events of the year, the 2011 An Post Direct Marketing Awards. The An Post awards, themed “Stuff of Legend” give recognition to the best of home-grown talent for ideas that conquered Irish business in 2010
Four new categories have been added this year, including Best Small Business Award, in the hope of immortalising campaigns that have successfully managed to create awareness through both online and direct mail. The new categories are:
- Best Direct Mail and Digital Mobile/Technology Campaign
- Best Campaign Website
- Best Small Business Award
- Best Copy Writing
If you believe your campaign is what legends are made of, and you are prepared to battle your way to the final, then ensure you submit your entry by 5 pm, 8th April 2011. Will the judges speak of all you have conquered in terms of leadership, innovation, vision and determination?
In times where every cent counts, a growing share of marketing budgets is shifting to measurable media, with 45% of Irish marketers agreeing that Direct Mail is more measurable than any other marketing channel and 31% of Irish marketers planning to increase their Direct Mail spend in the next 12 months (Amárach Business Wave 4 August 2010).
Entries must be received by 5pm, Friday, 8th April with the main event taking place in the Mansion House on Thursday 5th May 2011. For full details of categories and entry forms visit www.anpostdmawards.com
For further information please contact Amie Peters on 01 705 7474.