Enterprise Ireland Opens New Market Research Centre for Irish Exporters
A new Market Research Centre to support Irish companies in developing their export plans has opened at Enterprise Ireland today.
The new centre at Enterprise Ireland’s offices in East Point, Dublin 3, has been designed to provide established and potential exporters with ready access to an extensive set of market research resources. The resources include subscription-based market intelligence databases and leading international periodicals, as well as market and sectoral reports.
The service will be available to all Enterprise Ireland client companies, who will also have access to a team of dedicated market research specialists.
Enterprise Ireland had previously provided a library for clients with extensive resources and personnel on hand but the new facility has been introduced to provide self-service access to a greater number of clients at every stage of export development, on a drop-in basis as well as by prior appointment.
The new Market Research Centre complements Enterprise Ireland’s “Get Export Ready” range of practical supports to help more Irish businesses to develop export plans. It is also geared towards more established exporters who are growing sales in new and existing international markets.
Outlining the new service, Deirdre McDonough, Manager of the Market Research Centre said:
“Sound and comprehensive market intelligence is the critical foundation of every company’s exporting plans. It enables them to test their market proposition, understand the characteristics of individual overseas markets and gain competitive advantage.”
“This greater knowledge and understanding helps companies to hone their export strategy and identify opportunities to increase their potential for success in overseas markets which will support and grow their business back home.”
The Market Research Centre website provides details on how to access the services as well as search tools and other relevant information.