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A Mad New Start-Up! is a mad new start-up. A new innovative website that makes shopping for Printer Ink as easy as possible for the end user. Our goal is to provide customers with a high quality, competitively priced product, and make the shopping online experience as much fun as possible!  We have developed an award winning website that has simplified the process of buying printer ink, while offering customers the best prices on printer ink on the web. Our cartridge finder shows customers a picture of their printer, to help identify what cartridges they need to buy. Customers can then save their preferences making repeat purchases as easy as possible. We have also partnered with An Post Courier service ensuring deliveries throughout Ireland are speedy and next day!

Best Micro e-Commerce website

Since we have gone live, within the first month we managed to win Best Micro e-Commerce website at the 2014 Web Awards. This was an incredible achievement considering the intense competition, and acknowledged all the hard work that had gone into the site development over the last number of months prior to launching the website.  It was also the most fun you can have at an Awards ceremony, and we are really looking forward to this years show!

Shortly after this we managed to win Best Digital Retail Experience at the Eircom Spiders 2014 Awards ceremony.  This was very much unexpected, and considering our competition we were absolutely shocked to have won in such a difficult category. The Eircom Spiders is a very prestigious award, and both ourselves and our development team at Artizan were over the moon to win in such a competitive category.

So why ink? Well I had previously been trying to order printer ink, and found the whole experience soul destroying!  After perusing through outdated websites, which seemed to make the process as difficult as possible for the customer, and lack of sites configured to the new technology platforms such as iPhones, smartphones, iPads etc., I was left perplexed!  This in itself was an eye opener, as the industry seems to have stood still for the last number of years, unwilling to catch up with the times.

Friendly Buying Experience

The new world is a hectic one, whereby people want to buy via their smartphones while watching TV, so I thought to myself why not?  We then put a team together to investigate why the process was so difficult, and to try and make the buying experience a friendly and easy one…. And we did!

At Madinks we have taken the boring and difficult part out of ordering ink online. All the hard parts are already done for the customer, so the ordering process is made as simple as possible. We have a facility within your account that allows the system to remember your printer, so next time you are ordering, you are only two clicks away from finding the correct cartridges from your machine. This has sped up customer interactions and made the process exceptionally easy to follow.

We also developed a brand character named “Carter”, who is our site mascot designed to help customers by guiding them through our website, and offering live support to answer any and all questions. We felt adapting to new technologies would separate us from our competitors in the market place.

In terms of competitiveness we have found that the majority of customers are more interested in service and support rather than focusing in on price.  We have found an increasing number of students are now buying from the website to avail of our remarkably low prices! On average we have managed to price our product 20-30% cheaper than our competitors. Our high customer demand and low overheads have managed to keep our buying power strong, and all of our savings we pass on to the end customer. This strategy coupled with our cutting edge technology has secured our position in the market place and instilled thrust and loyalty from our customers.

For more information and great deals on printer ink cartridges check out

We are constantly updating our Facebook and Twitter accounts and we also use Google+, all of which can be accessed directly from our website!

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