In the year 2010 companies spend 2 times more money on TV ads as compared to digital ads. Last year we saw expenditure being equal and as time passes, firms from all around the world end up investing more in online marketing. This is why you need to know everything about this promotion method.
We have to remember that most startups fail. This happens because of various reasons and a lack of promoting services/products in a proper way is definitely vital for success. Avoiding mistakes is a necessity so let us focus on some really common online marketing mistakes that way too many companies make right now. Focus on these and avoid them at all costs.
Lack Of Planning
The biggest possible digital marketing mistake you could make is to start the promotional campaigns without actually knowing much about what you have to do. Not having an organized and cohesive strategy will always lead towards loss of money, opportunities and time. Make sure that you focus on the following during the planning phase:
- Understand the marketplace
- Always Perform SWOT Analysis
- Define marketing objectives
- Create a budget and stick to it
Having Unrealistic Expectations
If you take a look at the expectations of most people that do not have advanced online marketing experience, you will instantly figure out the fact that expectations are highly unrealistic.
In most situations we see immediate results. This is not actually something that can happen at all times. For instance, when referring to SEO or public relations, it is impossible to get immediate results. However, a proper strategy would lead towards very good results on the long run.
Whenever setting expectations, consider the following:
- Run a PPC campaign for a minimum of 90 days
- Search engine optimization campaigns should be run for 90 to 180 days
- Social media plans should cover a minimum of 30 days
Always be patient and allow the necessary time for a company to develop. If results do not appear in 2 weeks, this does not mean that the campaign is not good.
Lack Of Information
A few years ago we did not know that much about online marketing. Nowadays, all the information that is needed in order to build really good campaigns is available for us. We have access to really good analytics software so we can track everything that we do. Your main focus is put on making sure that you use the appropriate resources in order to get the wanted results.
In many cases the difference between a successful online marketing campaign and a campaign that fails is the information that is gathered through a market research phase. Do be sure that you know all that you can about every single aspect of the campaign you are about to start in order to increase the possibility of success.
Online marketing is not at all simple. This domain keeps growing and does evolve at a really fast pace. With this in mind, you want to be sure that you always remain focused on quality and that you avoid mistakes mentioned above. Make sure that you plan properly and that you keep improving the work that you do.