Understanding the basic psychological functions of your consumers will make your marketing initiatives far more successful. By practicing these innovative applied business psychology tactics, you will be able to persuade your target audience in any number of ways.
Market Smarter with Freebies
One of the least expensive and easiest ways to engage your audience and to increase support of the company is to provide something for nothing. People feel a sense of obligatory reciprocity if they have been given something for free. You do not have to spend a significant amount of money on such giveaways. Write a simple eBook that provides some interest or value to your consumers. Publish it on your website and social media channels and offer it to everyone for free.
Create a Sense of Urgency
It is human nature for people to want something they cannot have or experience. Consider Black Friday lines the day after Thanksgiving. This is the perfect example of effectively creating a sense of urgency. By making your product or service seem in short supply, the number of people who desire it will increase. You might run a campaign announcing the limited release of a new product or simply use your social media channels to publish the low-inventory levels you have on various products throughout the day.
A Call to Action and Social Proof
Tell people what to do and they are far more likely to do it. It is believed that the minority of any group can quite easily persuade much of the people in the majority to join their side. Few people like to be the first to do anything, however most people want to be a part of something new and exciting about which others are talking. If you tell people to go to your website in a call to action and show the number of likes and shares you have from others, they are likely to join in, as well.
People are far more likely to trust someone who has a voice of authority. You should always speak and write as if you are a leading expert in the business or on the subject even if you are not. You should also demonstrate your authority by writing blog posts, creating value-added informative and entertaining videos, giving away free eBooks and publishing white papers.
Business psychology tactics allow you to increase your traffic and, as a result, your conversions. You can increase your ability by obtaining a master of science in applied psychology as they will teach you everything that you need to know about the psychology of the consumers. These simple marketing strategies will provide you with a greater understanding of your consumer and an edge on the competition.