VIDEO – Damien Cranney, founder and managing director of successful design agency Frank, talks about the motivation to start his business, the success he has had to date and what drives him and his company forward.
Search Engine Optimisation (SEO) is also known as on-line marketing. It is crucial to the success of any business to incorporate SEO into the design of their website and also to use it to promote their on line presence, their business, products and services.
Web sites need to be fully optimised so they can be easily reached by search engine spiders. In turn, SEO strategies need to be applied to promote the business on line.
Search Engine Optimisation (SEO) is considered to be one of the most cost effective promotional tools in marketing for generating a higher volume of targeted sales. These optimisation techniques aim to drive valuable targeted traffic to your website, via the most popular search engines on the net, i.e. Google, Yahoo! and MSN.
Basic SEO Techniques
- These consist of the following:
- Submission of url to upto different search engines including Google
- Carefully chosen keywords for your title document
- Generation of meta tags with chosen keywords
- Sitemap generation and submission onto host server
- Code validation
Advanced SEO Techniques
- Targeted, Keyword Rich Content
- Manual submission of url to directories
- Link Building services
- Social BookMarking submissions
- Regular updates to Website with strong focus on SEO
- Clean and Validated Code
Other SEO Strategies
SEO prices are determined by the amount of actual hours required for a client’s website(s) to be ranked as high as possible (preferably on page 1) for prominent keywords.
A keyword analysis is performed, which is a mixture of keyword research and competitor research. It is not unlikely for SEO to cost at least £2000 – £3000 per year. This may seem like a lot, however when you look at the return on investment (ROI), this figure may not seem as high
What factors effect the cost?
The cost will depends on the website. The architecture of the website is important in determining how effective SEO will be. Competition effects the cost and also what we feel the site needs. More importantly, you decide the cost by how much are you willing to invest into your own business to secure it future.
Reporting and Analysis
Analytics can be used to generate detailed statistics about the visitors to a website. Its easy to use and aimed at marketers as opposed to webmasters.
Analytics can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.