At the mention of Search Engine Optimisation, most people envision larger companies or other multimillion dollar businesses. Many small business owners believe that this marketing strategy should best be explored by larger corporations; which is not true. Just like the big companies, Small Marketing enterprises can benefit from SEO services in multiple ways.
Cost Effective marketing Option
Getting top organic listings does not come with associated costs. When you are ranked highly in search engines, you will not have to pay to remain there; it is absolutely free. The only costs involved are the initial optimisation costs. Unlike Google AdWords and other advertising strategies, you will not have to pay every time a potential client clicks on your top ranking page. As an entrepreneur, you will save yourself unnecessary costs.
SEO strategies help small business save more money than the common cold-calling strategies. Leads generated through SEO services are 61% less costly than those resulting from other business marketing strategies. The fact that SEO associated leads come from customers looking for particular products or services makes this marketing option even more preferable and budget friendly.
Improved site Navigation
In an effort to optimise your site for search engines, you will update the contents of the website, increase keyword density, and make the site easily accessible. In the process, you will be making the website more user friendly. As you rearrange your website’s structure and link more pages to each other, you will not only be making it easier for the search engines to crawl through and find you but also ease access to information for daily users. Potential customers will find your website easier to navigate and with this, you stand greater chances of converting more leads into sales.
Increased Brand Awareness
Dominating top engine search pages means that more people from different parts of the world are able to access your website. More exposure for your website opens numerous new platforms for the expansion of your business. Many new faces will be able to learn about you from your website and consequently gain an interest in being associated with your brand. This will open up avenues which will be instrumental to the expansion of your business.
Advanced Return on Investment
For every 1000 visitors sourced from paid adverts, only 2% turn into sales. It is a different case with the SEO campaign which guarantees up to 5% of conversion into sales. Small businesses benefit from higher conversion rates because they are able to save money and make bigger profits. Most of those who get to your website through Google Searches are those looking for your products or services and there are greater chances that the leads will convert into sales. In the case of Ads, there might be mis-clicks and you will still have to pay for them.
Additionally, SEO guarantees provision of quantifiable results that you can be able to keep track of. It is easy to analyse SEO results in terms of increase in rankings, conversions of leads into sales and other notable marketing features. This way, one will be able to analyse the returns on investments with unbelievable ease.
Long Term Results
With proper SEO techniques, you can have your highly optimised website generating leads every day. Once you get your website fully optimised for search engines, you will not have to incur monthly charges on advertisement. With the help of SEO experts, you can have your website get leads for you for up to several months after the Search Engine Optimisation services.
Increase in Traffic
An effective SEO campaign guarantees increased traffic to your business website. Higher page rankings mean more potential clients will be able view your website. Subsequently, more leads will be generated for your website. Optimisation of tags and descriptions help in increasing click-through rates which in turn promotes increased web traffic.
Everyone is doing it
Nearly every business owner has knowledge of the importance of SEO services. As such, they are staging strong SEO campaigns. As an entrepreneur, this presents an opportunity of exploiting this platform and beating your competitors at their own game. You will not only be competing in being a better SEO strategist but also improving your business by reaping higher profits. Let the web marketing pros help you be on top of your game and ahead of your corporate rivals.
The fact that larger businesses are minting profits out of effective SEO marketing campaigns should be enough reason for you to invest in this strategy. Others have seen the benefits and they are constantly making efforts to better campaigns. The opportunity is already identified for you. All you need to do is step up and make the most out of it!
Explore your Local Market
As a small business, you want to capitalise more on your locality. SEO services can help you do this through customised SEO services. SEO experts can help your company to be more visible in a specific area. This is a viable option of boosting your regional or national profile. According to a 2014 survey, an estimated 40% of the searches made through Desktops were local searches. The people around you are looking for your products and services. Make it easier for them to find you.
SEO experts are everywhere
When you type SEO experts, Google will return over 10million results for the same. That suggests something; SEO professionals are nearly everywhere both locally and internationally. Unlike other marketing strategies that might be difficult to access, SEO services are easily accessible to every small business owner. Regardless of your location, you can get in touch with reliable experts to get your website fully optimised for search engines. The fact that these professionals are widely available should be reason enough for you to take advantage of SEO services.
The opportunity of scaling your small marketing enterprise up to greater economic heights lies with you. It starts and proceeds with SEO services. All you need to do is see the great opportunity and tightly embrace it. With all these benefits, you have every reason to set out and seek professional SEO services. Remember, the success of your business is in your hands; make the difference!
Vinod Jethwani is the CEO and Founder of Walnut Solutions and he helps web based companies with his SEO strategies to grown their revenue. He started his career in 2007 as a software developer with an Indian based MNC and later in 2011 became an entrepreneur. Follow him on Twitter @VinodJethwani or through his blog.