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At this point, one of three things happens: (1) the business plateaus, reaching its internal limitation to growth, (2) or the business declines and fails (3) or the company experiences a breakthrough by redefining its business strategies, structures and processes. It marks a crossroads, sometimes seeing the founder/entrepreneur moving on. If this stage is managed well, the company begins a new cycle on the growth curve: serving new opportunities for profitability.
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Marketing
Innovation, re-invention and succession planning for ‚ breakthrough‚ new growth. Internationalization, acquisition and divestment. Formation of product groups: Strategic Business Units (decentralized units are grouped together).
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Money
Funding innovation , reinvention and succession.
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Management
Each product group is treated like an investment center. Staff members are hired to initiate company-wide control programs. Stock options and company-wide profit sharing are used to motivate employees. Capital allocation decisions are carefully reviewed and analyzed. Growth of the headquarters - to review initiatives of the line managers.
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Motivation
Breakthrough. Profit sharing and share options.