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(OMiG) Online Marketing in Galway Event

Online Marketing in Galway presents the fifth meet up of 2013 with guest speakers Marketo and Oisin Browne, of The City Bin Company. 

OMiG are excited to announce that with the help of sponsorship from Marketo (European Headquarters) and support from the Harbour Hotel, Galway that the network’s fifth meeting of 2013 will be taking place on Monday 27th May in the Harbour Hotel Galway. At this meeting some of Galway’s most elite business people and online marketing companies will get the chance to listen to two fantastic guest speakers who will each be offering their unique perspective on Online Marketing.

To start off the night there will be a presentation by Liz Smyth, Marketing Director of Marketo’s European headquarters. Marketo was recently named one of “America’s Most Promising Companies” by Forbes Magazine, the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and the 2011 CRM Market Leaders Awards Winner for Marketing Solutions” by CRM Magazine. In 2012, the company set up their European Headquarters in Ireland’s Digital Hub, Dublin.

Liz Smyth will bring to OMiG’s event what Marketo bring to their channels every day, informative and relevant information about Online Marketing and Sales strategies. There will be a particular focus on Marketing Automation as this is what Marketo do. Marketing Automation is becoming an essential strategy with many companies today and is something that is growing at a rapid pace.

OMiG are delighted that some of this knowledge will be brought to Galway from Marketo’s very own Marketing Director. Liz will be bringing up the important RPI topic; ‘Sales and Marketing Alignment in the Digital Era’

The network is also excited to welcome back to its May event, the energetic Oisin Browne, Author of ‘The Binman’s Guide To Selling’,  a new book which has received praises from top global business experts Marshall Goldsmith, Libby Gill and Dr Paddy Lund. Oisin brings content marketing to a new level with his accessible and informative read, The Binman’s Guide to Selling. Key chapters include ‘Marketing: Does your Mother get it?’, ‘Don’t Drop Your Trousers!’; ‘The Secret Language of Selling’; and ‘Break The Year Down To The Day’.

Littered with colourful, real-life anecdotes and accompanying tips, the book also contains interviews with top-selling teams, business owners and consultants, including Fyffes, Maxol and RTÉ Radio.

Oisin is the Social Media Lead in the Sales and Marketing team of one of the most exciting and fastest growing companies in Ireland, The City Bin Co., an award winning utility company based in Ireland. Oisin’s book charts the lessons learned over the years in bite-sized tips to help guide the budding entrepreneur or salesman, or anyone seeking inspiration to get into a winning mindset. At the event itself Oisin will talk about the relationship between Selling and Marketing, the marketing story behind The Binman’s Guide to Selling, the importance of creating content and building brand awareness.

OMiG would like to thank the Harbour Hotel for its continued support of this next meet up session. In addition to that we have had great help from Castleprint, although we are Online focused we still need business cards and pull up stands. Block5Design have also been an amazing asset, designing our new business cards, pull up stand and soon to be released website.

Registration to this event is open and free. Registrations are now live online via eventbrite. Links to registrations will be made available through the OMiG website, and will also be announced on all OMiG social media channels.

Preparation is underway for OMiG’s June event also. The event will take place on June 25th 2013 and is being sponsored by Gaumina, a dynamic digital agency based in Dublin. David Clayton, General Manager of Gaumina will be presenting at the event, alongside our very own local Ado Bannon from Shamrocks of Success. Further details to be announced at our May event.

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