Establishing your business online needn’t cost the earth, you don’t need a degree in computer programming and it won’t mean hours upon hours spent hunched over a computer screen. Time, money and a lack of know how these are some of the common reasons given by business owners for not having a website or presence onine. By not taking that first step to get online, business owners are missing a huge opportunity to reach the thousands of Irish people shopping on the internet every day.
The size of that missed opportunity can be seen in research which was conducted among Irish shoppers on behalf of Google. This research showed that the average amount spent on a range of purchases ranged from e61 (home & household) to e364 on sports equipment and e1163 on domestic appliances. Online shoppers spent over e100 in all other categories – clothing & accessories (e149), garden equipment(e136)and home furnishings (e108).
Take the first step
www.gettingbusinessonline.ie is the quick and easy way for sole traders, micro enterprises and SMEs throughout Ireland to take the first step to get their business online. The easy to use website guides users through the step by step process of get- ting a basic website up and running with in a matter of hours. So, when your physical shop is closed, your online outlet remains open 24/7, potentially generating revenues for your business even while you sleep!GettingBusinessOnline is a partnership between Google, Blacknight Internet Solutions, An Post and the County & City Enterprise Boards.
Blacknight Solutions provides participants with a free website* and hosting with a .eu, .com, .biz or .ie domain name for one year while Google is also providing a trial of online advertising with a coupon worth e100.
Throughout the year the County and City Enterprise Boards will be holding training seminars for business owners to guide them through the process of setting up a website. De- tails of these training seminars are available form local CEBs and on their websites.
Recognising the opportunity
‘‘More than 250 businesses are setting up a business online every week using www.gettingbusinessonline.ie
This is a fantastic response from Irish SMEs who recognise the opportunity the internet provides for their business but were unsure as to how to take the first step. Our focus now is to get these businesses ecommerce enabled so they can succeed in growing their business online,’’ said Ronan Harris, Director of Online Sales, Google.
Appeared in the Sunday business Post, Nov. 6th