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How to Make Influencer Marketing Work for You

People are over-saturated by advertisement these days and marketers are forced to try new ways of getting consumer attention. Influencer marketing isn’t a new idea, but it is a refreshing take on an old staples of marketing- advocacy and social proof. Influencer marketing focuses on individuals who themselves have great […]

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Build Your Personal Brand The Right Way

If you want to launch a successful startup, you have two different branding strategies to consider. The first is your company brand. Of course, you are probably hard at work developing that. The second is your personal brand. Why is a Personal Brand Important for an Entrepreneur? When people read […]

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5 Ways to Lessen Business Risks

Business is contingent on supply and demand.  Business to business interactions are the same, maybe more crucial considering scarcity of time and resources.  To compete with larger businesses, small entities need to take fewer risks and make better ongoing decisions. Regardless of individual business model, from a macro perspective, particular […]

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Need Help Growing Your Business? New Plato Programme Starting April 20th 2016

Plato Business Programme – Grow your business through by learning from other SME Owner Managers at monthly meetings facilitated by Large Company Managers! Last Few Places Left on Programme starting on April 20th 2016. You want to expand your business but don’t have the money or all of the skills? […]

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Stefan Hyttfors

€70,000 Prize Fund for Journey Re Global Entrepreneurship Competition

Journey Re will provide: Paid positions for a period of six months for six entrepreneurs based in Ireland Office space in a Dublin incubation centre. Two all-expenses-paid trips to Hannover, Germany. Coaching from industry experts and business consultants. €50,000 in prize-money for the winning team’s business idea; €20,000 for runners-up. […]

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Twitter is Dead! Long Live Twitter!

I had already started writing this when the Twitter landscape changed yesterday (again!). The change I’m talking about is the announcement that Twitter has won the bid to live-stream Thursday night NFL games. This indicates a significant change to the platform’s offering. Let me go back to what this post was going […]

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InterTradeIreland’s Seedcorn Investor Readiness Competition 2016 is Now Open

InterTradeIreland’s annual Seedcorn Competition which offers a lifeline to young companies seeking to raise equity to help their business grow and develop is now open.  With an overall prize fund of €280,000, new start and early stage companies can benefit from a cash injection of up to €100,000. Seedcorn Aimed […]

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What is strategy?

Strategy For me, it all started with “Thriving on chaos” by Tom Peters and “The mind of the strategist” by Kenichi Ohmae. Quite a few years later “Funky business” really triggered the need for understanding strategy. Constant flux. In a world of constant flux, chaos, Moores law, hyper competition and […]

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5 Ways Relationship Marketing Can Benefit Your Business

Relationship marketing is a strategy to help promote better customer relationships. Through satisfaction, loyalty and trust, you can understand their needs. You can also find creative ways to meet their expectations. The following tips will show you the many benefits and how it can help grow your future business. Understanding […]

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