Top Menu

Selecting Your Market Channels

In the not so distant past, companies designed their marketing channels (or go-to-market networks and mechanisms) in a very simple and straightforward way. They sold their products directly to all customers in the one way. Such a ‘one size fits all’ channel strategy is no longer tenable in today’s fragmented […]

Continue Reading 0

The art of fund raising

Kathleen M. Eisenhardt Eisenhardt describes the key elements associated with successful fundraising. She discusses the importance of asking for the correct amount of money at the right time from the appropriate people. She stresses the importance of researching VCs and understanding the true motives behind their interests. (more…)

Continue Reading 0

Commodity Hell

There has been a lot of literature on the latest management fads (all principles apply, a SWOT analysis will always work) and about the speed of change, the need to be different and the unpredictability of the future. The only thing you can control in that context is being different. […]

Continue Reading 0

The “Go-To-Market-Map”

Before you go to market, make sure you have done your ‘go-to-market’ map. This becomes your key management tool to align, co-ordinate and manage all tasks that are needed to ultimately ‘make the sale’. (more…)

Continue Reading 0

Strategy Considerations

Find below a potpourri of questions, thoughts, based on us studying a range of the latest theories on strategy, such a blue ocean strategy, future of management, renewing the core, open business models, etc. (more…)

Continue Reading 0

Overheads

                  This spreadsheet will help you to analyse the overheads your business is likely to incur, in a format suitable for inclusion in your Business Plan. (more…)

Continue Reading 0

Tailoring the Plan for the Reader

                                  There is a view that there is a single “business plan document”. In reality, there will probably be several different documents representing the business plan, across a spectrum from an operational manual to […]

Continue Reading 0

To Acquire, Or Not To Acquire

Mergers and acquisitions often play a key role in a company’s ongoing growth-planning process. It may be more efficient to achieve the objectives by buying assets and resources needed for growth. (more…)

Continue Reading 0

Formulating Market Entry Strategies

Choosing the best way to enter a market is no simple task. Should the market entry objective be rapid acquisition of significant market share or stay below the radar to secretly build market share? There is no single strategy to fit all companies, products and markets. However the following framework […]

Continue Reading 0

How B2C and B2B Marketing Communications Differ

There are important differences between B2B and B2C marketing communications in terms of the communication context (the former being formal and the latter being informal), decision makers (many versus a few) and the primary communication tools used – personal selling versus advertising and sales promotion. (more…)

Continue Reading 0