Top Menu

How To Stay In Business For 100 Years

Find below lessons on how to stay in business for over a 100 years (based on research in to companies with over a century of dividend). It shows the importance of culture as an absolute overarching factor, above strategy. (more…)

Continue Reading 0

Advertiing

Advertising You need to look at your advertising in the same way that you look at other areas of your business-that is, set clear objectives and goals. Are you aiming at a certain location? This will dictate the type of media and the type of presentation that is used. Or […]

Continue Reading 0

Creating The Brand Name

The company name is the most important element of a brand personality and its visual distinction in the marketplace. The name provides a universal reference point through language and it is the one element of the brand personality that has to be got right and should never change thereafter. (more…)

Continue Reading 0

Marketing checklist

Logo You’ll want to create a polished image from the beginning and some kind of unique visual hook for your company, and then splash it on your business cards, stationery and anything else you can think of. But that doesn’t necessarily mean spending thousands on a designer to come up […]

Continue Reading 0

How to get your first customer

                        Starting a new business is always tough. You have spent hours and hours putting your Business Plan together, sorting out the financing, arranging your office and buying equipment. And the big day arrives you have to get out […]

Continue Reading 0

Press Releases

To increase the chance of having a story published, make the editors’, freelancers’, reporters’ or journalists’ job easier by presenting the release in a format and style that appeals to them. Considerations before writing the press release Why the release is being written: to broadcast information, increase business, update target […]

Continue Reading 0

PR

  Public relations (PR) is an effective way for businesses to gain publicity, create a particular image for your business and attract new clients. Effective public relations can: make your target market aware of your unique selling proposition increase the number of people who are aware of your business educate […]

Continue Reading 0

Your Own Network

It is not what you know, it is who you know”, there is a lot of truth in very few words. A network of connections is an especially powerful tool in growing a business. Research among high achievers shows that one of the reasons for their success is the fact […]

Continue Reading 0

Using Advisors

You would be mad not to use the advice, insights, experience, knowledge and contacts of experience directors and advisors. Advisory boards are like friends you go for advice, ideas and feedback, they view your business from far, far away. (more…)

Continue Reading 0

Using Advisors

You would be mad not to use the advice, insights, experience, knowledge and contacts of experience directors and advisors. Advisory boards are like friends you go for advice, ideas and feedback, they view your business from far, far away. (more…)

Continue Reading 0

Proposals and Presentations

Presentations will typically have two key communication tools: the first is the entrepreneur (& a second team member) as communicators; the second is a PowerPoint presentation & presentation folder. At pitch meetings, it is clearly important to get it right and make the favourable first impression. This cannot be done […]

Continue Reading 0