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Getting the early buyers on board

Trust in a new product or technology has to be earned by the seller. Buyers will be fearful, uncertain and doubtful about buying something entirely new to them. Some categories of buyers, however, will be more willing to try a purchase. These are the early adopters and innovators. (more…)

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Cashflow

                  This spreadsheet will help you to prepare a projected cashflow for your business, in a format suitable for inclusion in your Business Plan. (more…)

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Cashflow

This spreadsheet will help you to prepare a projected cashflow for your business, in a format suitable for inclusion in your Business Plan. (more…)

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Slide Pack Template

Rather than focussing on writing a business plan, try to develop a story board, using the following headings. The first 3 are also you elevator pitch, the eleven slides is your presentation. Focus on telling the story of the excitement of the business opportunity. (more…)

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Develop the way you segment your markets

In the early stages of the venture, markets are typically segmented by entrepreneurs on geographic (locations), industry classification (telecommunications) or demographic (particular gender, age cohorts) segmentation bases. These are called ‘identity bases’ for segmentation. (more…)

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Why Growth, a Personal Perspective

The first stage in developing growth plans for your business is to determine where you want to go in a personal context – in other words, why you want to grow your business. You need to decide this in a personal context, before you can approach the business context – […]

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Why Growth, a Personal Perspective

The first stage in developing growth plans for your business is to determine where you want to go in a personal context – in other words, why you want to grow your business. You need to decide this in a personal context, before you can approach the business context – […]

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Change Management

Long-term structural transformation has four characteristics: scale (the change affects all or most of the organization), magnitude (it involves significant alterations of the status quo), duration (it lasts for months, if not years), and strategic importance. (more…)

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Market segmentation strategy

It’s been said that the world will not beat a path to you doorstep, even if you have invented the best mousetrap. Real success lies in finding the right customers for your ‘better mousetrap’ and attracting them to your door, repeatedly for purchasing. (more…)

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