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Using Advisors

You would be mad not to use the advice, insights, experience, knowledge and contacts of experience directors and advisors. Advisory boards are like friends you go for advice, ideas and feedback, they view your business from far, far away. (more…)

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Your Own Network

It is not what you know, it is who you know”, there is a lot of truth in very few words. A network of connections is an especially powerful tool in growing a business. Research among high achievers shows that one of the reasons for their success is the fact […]

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PR

  Public relations (PR) is an effective way for businesses to gain publicity, create a particular image for your business and attract new clients. Effective public relations can: make your target market aware of your unique selling proposition increase the number of people who are aware of your business educate […]

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Press Releases

To increase the chance of having a story published, make the editors’, freelancers’, reporters’ or journalists’ job easier by presenting the release in a format and style that appeals to them. Considerations before writing the press release Why the release is being written: to broadcast information, increase business, update target […]

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How to get your first customer

                        Starting a new business is always tough. You have spent hours and hours putting your Business Plan together, sorting out the financing, arranging your office and buying equipment. And the big day arrives you have to get out […]

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Marketing checklist

Logo You’ll want to create a polished image from the beginning and some kind of unique visual hook for your company, and then splash it on your business cards, stationery and anything else you can think of. But that doesn’t necessarily mean spending thousands on a designer to come up […]

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Why partnering?

The right reason to form a partnership is to increase sales or decrease costs. So will you recalculate the spreadsheet model of your financial projections if the partnership happens? If not, then the partnership is doomed. If you can’t quantify the partnership, then you don’t have one. (more…)

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Open Days Pays!

Building trust in your company and its product amongst prospective customers, often in other countries, is one of the biggest marketing challenges for the rapid growth stage entrepreneur. There is significant brand benefit in having a key prospective customer or group of customers visit your company premises, meet your key […]

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You Have 30 Seconds Or Less!

The average reading time for a business plan is 30 seconds and is getting shorter. If your plan or presentation does not capture the imagination in that time frame, you are wasting your time. In the same goes for the executive summary. (more…)

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You Have 30 Seconds Or Less!

The average reading time for a business plan is 30 seconds and is getting shorter. If your plan or presentation does not capture the imagination in that time frame, you are wasting your time. In the same goes for the executive summary. (more…)

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Team or Solo?

As an entrepreneur you have a choice of going solo or as part of a team. Teams have a much higher chance of success. That does not mean that everybody needs to be in the business full time, but you do need a combination of skill sets in areas such […]

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Start up investment calculator

This spreadsheet will help you calculate what items you need to include in your initial start-up investment, whether you already have them or need to buy them,What they cost, when you need them (this will be helpful when you come to calculate your cash-flow). (more…)

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The Process Of Internationalisation

In the rapid growth stage the business will typically have started its internationalisation, frequently by “passive/indirect exporting”, whereby multinational businesses in the local market and visitors will buy the product for consumption back in their parent country/country of origin. (more…)

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How to Select a Venture Partner

Search Engine Optimisation (SEO) is also known as on-line marketing. It is crucial to the success of any business to incorporate SEO into the design of their website and also to use it to promote their on line presence, their business, products and services. (more…)

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Structuring The Sales Force

Once you have segmented your target market, identified the target audience’s buying process and devised your positioning, you will find that the best way to structure, equip and manage your sales force will be apparent. (more…)

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