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Tailoring the Plan for the Reader

                                  There is a view that there is a single “business plan document”. In reality, there will probably be several different documents representing the business plan, across a spectrum from an operational manual to […]

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Overheads

                  This spreadsheet will help you to analyse the overheads your business is likely to incur, in a format suitable for inclusion in your Business Plan. (more…)

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Quick Analysis Of The Company

Use this checklist to do an almost instant analysis of your company. This format is based on researching hundreds of assessment models. Research shows that a quick, intuitive assessment is almost always very near to a long review by consultants. Download Quick Analysis Company (more…)

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How B2C and B2B Marketing Communications Differ

There are important differences between B2B and B2C marketing communications in terms of the communication context (the former being formal and the latter being informal), decision makers (many versus a few) and the primary communication tools used – personal selling versus advertising and sales promotion. (more…)

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Formulating Market Entry Strategies

Choosing the best way to enter a market is no simple task. Should the market entry objective be rapid acquisition of significant market share or stay below the radar to secretly build market share? There is no single strategy to fit all companies, products and markets. However the following framework […]

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Story Telling, Milestones and Targets

The starting point is easy, you are about to start or have just started a business. The problem with a lot of start up companies is a very poor definition of where they want to be. So you need to define where you want to be and be as specific […]

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Getting the early buyers on board

Trust in a new product or technology has to be earned by the seller. Buyers will be fearful, uncertain and doubtful about buying something entirely new to them. Some categories of buyers, however, will be more willing to try a purchase. These are the early adopters and innovators. (more…)

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Slide Pack Template

Rather than focussing on writing a business plan, try to develop a story board, using the following headings. The first 3 are also you elevator pitch, the eleven slides is your presentation. Focus on telling the story of the excitement of the business opportunity. (more…)

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Cashflow

This spreadsheet will help you to prepare a projected cashflow for your business, in a format suitable for inclusion in your Business Plan. (more…)

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