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Getting Into The Customers Mind

For a business to be viable, it has to do something as well as its competitors; to win in a competitive market, it has to do something better than its competitors. Most early stage entrepreneurs are strongly product focussed‚ but it is crucial at this emerging stage that the entrepreneur […]

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Email Marketing Best Practises

In a recent research study of B2B buyers and decision makers, the use of the internet is shown to be increasingly important as a tool for researching and supporting their buying decisions. Online communication is emerging as a powerful tool for both buyers and sellers. (more…)

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The 60 30 10 Rule

Traditional postal direct marketing is as powerful a tool for communicating with prospective customers as it has always been notwithstanding everybody increasing online life. Direct mail marketing can be even more effective if you keep in mind the following: (more…)

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Marketing Communications Activities

The chart below highlights many of the marketing activities that entrepreneurs employ during their start up and emerging stages of evolution. Their objectives, strategies and communication media typically revolve around: (more…)

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Promotions At Expos

In the early start up stage, finding early adopters and buyers for the ventures new product is the urgent task. No sales, no survival. One of the best ways to make those early sales is at Industry Exhibitions. Exhibitions attract innovator and early adopter buyers, keen to see what new. […]

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Managing Money

Even if you haven’t got any, yet, you still need to have a comprehensive plan in place as to how you’re going to take in payments, organise credit terms, and manage your accounts. (more…)

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Ready, FIRE, aim

There is no point continuing to navel gaze and put too much emphasis on detailled planning. Action (any action) will create its own momentum. So get ready, (get cracking) fire and aim later. You will soon find by engaging (we mean selling) with the market that you will get better […]

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Operating Cash

Finance products which utilize a company‘s debtors as security such as Debtor Finance and Factoring are excellent ways to fund a business with a strong growth story. (more…)

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Do You Have The Right Company Structure?

There has been a search for an ideal or perfect structure because of its impact on the business model. The right structure depends on the environment, the vision, the values, the purpose, the goals and priorities, the skill and experience levels, the culture, the team, etc. Each of these is […]

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Prepping for IPO

It is the dream of many entrepreneurs to start their own businesses, grow the businesses and eventually take the business public. However, a public listing may not be the natural progression once your company has grown to a certain size or profit level, nor is it the be-all-and-end-all. (more…)

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Typography

This page presents most of typographical aspects. Make your readers happy with great Typography and User Experience! This is an Heading 1 Lorem tortor Curabitur urna interdum Maecenas ut felis Sed euismod id. Congue Quisque augue elit dolor nibh id lobortis egestas tristique fringilla. Laoreet elit. This is an Heading […]

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Look what Achievers have achieved

The Ulster Bank Business Achievers Awards won Gold and Silver at the Association of Promotional Marketing Consultants Awards 2009. In their own right, the Ulster Bank Business Achievers Awards have been a great success. Last year they attracted the greatest level of entries in their history. Celebrating the wins were […]

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Identify Your Growth Stage

What Growth Stage Are you at? What lies ahead on your Growth Map? Successful small and medium sized business owners and entrepreneurial growth companies steer their business ventures through four key growth stages – the start-up; the emerging stage; the rapid growth market penetration stage; and then onto the next […]

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STAGE 1: Start Up

The business is recently founded and the imperative is to specify/make the product (concept), prepare a business plan, get market feedback and peer advice , find and access production capacity and fund this product concept validation stage from own resources, credit cards, potential customers and earnings from related/previous work capabilities […]

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STAGE 2: Emerging

The business is driven by the imperative of making sales. Without sales, there is no survival. The market is approached in a random way initially. Low-hanging fruit is the objective. Successful business sales patterns eventually replace ad hoc experimentation and not knowing where the next piece of business will come […]

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STAGE 3: Rapid Growth

Sales and customers reach a critical mass. Employee numbers are now becoming significant. Whereas sales was crucial previously, the imperative now shifts towards developing the company’s brand position in the market and an operational, decentralised infrastructure with the capability to sustain growth as the “hot product” fades and members of […]

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