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Get Export Ready

Globalization needs to be part of the tool set for every entrepreneur doing a start-up today. This doesn’t mean immediately going global, but understanding the global market and having a plan for the future. (more…)

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Not All Customers Are The Same

Some categories of buyers can often feel unsure or distrustful of a new provider and a new product , particularly where it will involve them changing the way they do things and learning new things. They need assurance about the provider and product. (more…)

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Brand Check-Up

A useful way for the management team to get a quick read on how the company brand is perceived and is performing in the market place is to do an annual Brand Check Up. (more…)

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Forecasting

Forecasting is part art and part science. Art because it’s going to be about the CEOs feel for the business, its market and customers. Science because there are certain predefined financials that have to be taken into account. (more…)

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Forecasting

Forecasting is part art and part science. Art because it’s going to be about the CEOs feel for the business, its market and customers. Science because there are certain predefined financials that have to be taken into account. (more…)

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Forecasting

Forecasting is part art and part science. Art because it’s going to be about the CEOs feel for the business, its market and customers. Science because there are certain predefined financials that have to be taken into account. (more…)

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Directional Policy Matrix

DPM analysis is aimed at determining the appropriate strategic planning goals and the right strategies to achieve those goals across the portfolio of products, strategic business units (SBUs) and markets. (more…)

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Think Global – Act Local

Take account of the local business etiquette, culture and norms. Be global, but act local. For example, American customers are receptive to new ideas, innovations and change and the bottom-line is an all-embracing driver. (more…)

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Getting To The Mainstream Market

There are really two, fundamentally separate phases in the development of any high-tech or new product market: an early phase that builds from a few, highly visible, visionary customers; and a mainstream phase, where the buying decisions fall predominantly to pragmatists. (more…)

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Getting Into The Customers Mind

For a business to be viable, it has to do something as well as its competitors; to win in a competitive market, it has to do something better than its competitors. Most early stage entrepreneurs are strongly product focussed‚ but it is crucial at this emerging stage that the entrepreneur […]

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