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MBA World Trophy 16th to 18th May 2013

The MBA World Trophy started during an informal chat with a classmate on the Smurfit MBA programme. We would create an international competition for MBA students. We wanted to assemble the brightest and best entrepreneurs from the top colleges around the world who wanted to build their own companies. We would bring […]

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Steeped in Innovation

Steeped in innovation At Bookbuzz we suddenly seem to be steeped in sessions and books about innovation and creativity. From “Antifragile” by Taleb, to “Digital disruption, the next wave of innovation”. From “Creative intelligence” to “Business Model Innovation Factory”. Sign of economic recovery? Innovation is a hot topic again. I […]

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Spotlight: Unas Pies

Unas Pies was founded in 2010 by Una Martin. Prior to launching Unas Pies Una studied in UCC and graduated with a Masters in Urban Planning and Sustainable Development, but the timing was all wrong, the tiger had left the country. Una Went on a whirlwind trip around the country […]

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Business Start Up Grants

If you are thinking about starting a business in the coming months you might be wondering about supports particularly grants provided by the Enterprise Agencies in Ireland. The list of organisations might seem overwhelming but it is worth taking some time to understand the type of businesses that each support […]

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Newstalk’s Off the Ball Resignation

Newstalk’s Off the Ball Resignation: The shock departure of the award-winning ‘Off the Ball’ team from Newstalk’s 7.00pm to 10.00pm slot has left many wondering what happened or how did it come to this, however there are some key points to be aware of when looking at the situation, and seeing where […]

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Moving Your Office Tips

Unlike when you plan a house move with three or four people, an office relocation requires careful coordination and communication with all of your employees. If even one box gets lost during the move, it may mean the difference between completing a project on time and disappointing a client. Don’t […]

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Should You Use Twitter?

Welcome the Twittersphere! To all you soon to be Tweeties the Hive-mind is waiting for you. In this post, we’re going to look at the ins and outs of Twitter, how it works and ask the question “Should You Use Twitter?”. Yes, really, this is how people interact on Twitter. […]

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Spotlight: Eileen Moylan of Claddagh Design

With the worldwide popularity of Irish jewellery especially the Claddagh ring, Eileen Moylan saw the opportunity to meet this demand with a handmade range of contemporary Irish jewellery. Established in 2010, Claddagh Design produces high quality Irish inspired jewellery which is sold through their website and also to shops around […]

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Bord bia

Building customer confidence through transparency & authenticity

Domino’s store in Seattle has recently introduced a “pizza theatre” where customers can come in and watch their carry-out orders being made.  Accordingly to Domino’s Chief Executive, Patrick Doyle, “Consumers want to see what they’re eating. We’ve always been known as delivery experts, but a third or more of our orders now […]

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Online Offline Marketing

Online and offline marketing are two sides of the same coin. You may opt to stand by one side, or benefit from both. The key in understanding offline and online marketing is to identify their respective pros and cons. By singling out their differences and finding out where the two […]

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Social Media Marketing Tips

When I started my marketing career, almost 20 years ago, the internet was a new medium and businesses were just starting to take it seriously as a tool for targeting and communicating with their customers. As with all technological innovation, businesses were unsure how it worked and who’s job it […]

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