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CSR and food

Consumers in the wake of the economic downturn have become far more resilient and resourceful. Companies should be mindful that consumers will connect with brands that share similar attitudes and values. According to a recent report compiled by Weber Shandwick and KRC Research, this showed that more than two thirds ofconsumers avoid buying […]

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total recall

Branding and total recall

What is the future of business? WTF, DCJ Brian Solis is the author of “Engage” and “The end of business as usual” (#WTF). In my view he is one of the best in social media and marketing. #WTF is an extension of “Engage” and “The end of business as usual” […]

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Effective Product Packaging

A stylish and well-crafted media campaign can do incredible things for a product, but the majority of consumers will judge a product by its appearance on the shelf next to other items. The final decision to buy is usually made in store or whilst browsing a website, so making sure that […]

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balmoral-show-logo-left

Balmoral show, 5 days away and counting

5 days and 00 hours from now (and counting down), the Balmoral show is opening its door. This time bigger and better, at a new location. This is straight from their website (note the 145th (!!!!) year): The 145th Show offers its usual extravaganza of colour, competition and showmanship along with […]

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Selling Your Products Through Alibaba

Alibaba.com is the world’s largest B2B Platform for international trade. While most Western companies associate the website with importing from China, it’s also a gateway to rapidly growing Asian markets and new ways to reach traditional trading partners in Europe. Selling your products through Alibaba Let’s take a look on […]

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Effective Communication in the Workplace

Everyone who has ever worked inside an office is familiar with this – colleagues butting heads and locking horns. It’s also known as office politics. Because everyone in any given office doesn’t always agree and they seldom have the same personalities, it is inevitable for people to argue about something; […]

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Sport, Business and Charity Together

Avoca Hockey Club in South Dublin, its commercial sponsor Enva and the children’s hospice Laura Lynn have signed a 10 year three way partnership agreement.  The deal will see Laura Lyn branding on all Avoca playing kit and leisure wear, regular donations from Enva and fundraising through the club for […]

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Bord bia

Food packing innovation alert

Bord Bia update on the latest packaging innovations for 2013 identifies the latest beverage brands who are using both functional and sustainable packaging formats. Pepsi Launches First New Bottle in 16 Years Pepsi has unveiled a new single-serve bottle for its Pepsi trademark portfolio including Pepsi, Diet Pepsi, Pepsi MAX […]

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Pre-employment Screening

Recruitment practices have changed an awful lots over the decades and thankfully so. While some recruitment drives were woefully lacking, others delved far deeper – and more intrusively – than could possibly be believed today. Notes were made on physical appearance, marital status and its implications, pronunciation, even the way a candidate […]

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Employee Credit Cards

If you are like many small business owners, as your business grows, you may consider whether or not it is a good idea to issue employee credit cards. They certainly have advantages, like simplifying your accounting and earning rewards for your company, however there are disadvantages, too. If an employee […]

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Getting New Business Leads

Getting New Business Leads: It’s a pity new business doesn’t arrive like manna from heaven.  We simply have to go out and get it.  Most of us hate prospecting.  Yes, some people thrive on the chase, but for many, the very thought brings out negative feelings – from discomfort, right […]

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Email Marketing Tips

Conducting marketing over the email is a way of promotion that many companies use nowadays. The reason for this is that many people, especially business people, use emails as the main means of communication with the world. Sure, with all the social networks around, people do not use emails for […]

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