We always harp on about selling, supporting start ups, importance of market research, knowing what your customers want, lean start up, etc. We figured it is time to go beyond talking about. We have 10,000 members. Surely that is a great place to try new things. So today we are trying something new by giving our members an opportunity to feature a new (has to be new!) product or service. […]
The digital revolution is upon us. In a very short space of time, social networking, smart phones and free video platforms have become integral to our daily lives. Communication is instant, distance is irrelevant and almost anyone, no matter how elusive, is reachable. It is little wonder then that video has become the most powerful marketing tool available. Most businesses today consider it important to have video on their website […]
It is the job of every entrepreneur to worry about the future. I do regular talks about future trends and recently I was asked by a national radio station to do something on “The Future”. In preparation I read “Flash foresight” by Daniel Burrus, which is about how to predict trends and take advantage as a business. The book makes a distinction between cyclical change (recession) and linear trends (aging, […]
With most things, there are no definite rules but here are some guidelines that I generally recommend…
We looked at the stats for the site recently. If you take public and private registrations and include all those Russian members looking for ‘friendship’ as well as those kids in Taiwan and Shanghai selling cd keys and games, we have 10,000 registered members. We’re also averaging 20,000 visitors per month. So far so good.
Don’t know if anybody here has views on Jack Welsh, the former legendary hard nosed CEO of GE, the world’s largest company. Like him or loathe him, he was a decisive leader who prided himself on dealing with reality. He has a well known quote : Facing reality sounds simple – but it isn’t. Self-delusion can grip an entire organization and lead the people in it to ridiculous conclusions. Are […]
Hows your social responsibility marketing going and is it helping you tap into new customers who are keen to see that your company is doing something for people in the community less fortunate than others? Take for example people with disabilities, where in Ireland approximately 300,000 people with disabilities are unemployed, and the current approach to reducing this figure is not working. Wouldnt it be great if there was a […]
Applying for funding or mentoring support is often thought to require some kind of secret language or password. In fact it’s more like knowing the right ingredients to a good recipe – using guess-work doesn’t often work out and can produce the wrong result! Dealing with small businesses in my region, I’ve come across many disenchanted individuals who’ve slaved over their application [or not, as the case may be!], only […]
Notwithstanding we’re all in this together, here’s another difference between the corporate/public sector and the SME sector….the formers’ employees seem to be able to take at least the Tuesday and even the Wednesday after a long weekend off. Just to kind of ease their way back into work. So that they’re not overwhelmed! Well, on behalf of the SME sector; THANK GOD ITS FRIDAY! For those of us that work […]
This spreadsheet will help you to estimate your business’ likely sales and gross profit, in a format suitable for inclusion in your Business Plan.
This spreadsheet will help you to prepare a projected cashflow for your business, in a format suitable for inclusion in your Business Plan.
This spreadsheet will help you to analyse the overheads your business is likely to incur, in a format suitable for inclusion in your Business Plan.
This spreadsheet will help you to prepare a projected profit and loss account as part of your Operating Budget, in a format suitable for inclusion in your Business Plan.
This spreadsheet will help you to record and analyse receipts made by your business.
This spreadsheet will help you calculate what items you need to include in your initial start-up investment, whether you already have them or need to buy them,What they cost, when you need them (this will be helpful when you come to calculate your cash-flow).