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7 Online Marketing Mistakes

I made many online marketing mistakes when it became obvious that my business needed a  website. I had qualified as a nutritional therapist in the year 2000 and started by advertising in the yellow pages, seeing clients face-to-face, but soon the public flocked to the Internet. As a sole-trader and […]

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Bord Bia about Citysumers

Citysumers’ make up a huge percentage of the worlds GDP…and they have an insatiable appetite for excitement, want instant gratification, are time starved and extremely savvy. If you are not a dominant brand, how do you sell to them? ‘Turn servile’ is the advice from trendwatching.com in a report that claims ‘serving, […]

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10 million women led businesses

Forbes has published some interesting research about 10 million companies: Over the past decade, the growth in the number of women-owned firms with $10 million or more in revenues has increased by 56.6%, a rate 47% faster than the rate of growth of all $10M+ firms and nearly twice (+98%) […]

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Hugging SMEs and embracing the British market

I had the pleasure of chairing the SME break out session at the British Irish Chamber of Commerce (BICC) annual conference. The panel included Alan Sullivan of Meditec.  Meditec Medical, a wholly Irish owned company, with headquarters in Dublin, designs, manufacturers, and delivers cutting edge technology in the area of […]

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Kickstart your business; Blow Photo Magazine

This Saturday’s Kickstart Your Business on Newstalk (11am) features Karolina Schlagner of Blow Photo Magazine (www.BlowPhotoMagazine.com) :  Blow Photo Magazine describes itself as a ‘hand-held exhibition of photographs’ that provides a platform for photographers to be published, recognised and celebrated. Based in Ireland, but with ambitions to become a global player […]

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Sustainable success

It seems like the larger a company gets, the further away from its customers it seems to be. Today’s technology and social habits can accentuate that distance significantly. Whether it’s a call centre on the other side of the world, voice recognition software, the internet or mobile apps it all […]

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Is social media right for my business?

Some sales and marketing executives are still skeptical about social media. It’s been one of the most buzzed about topics in marketing for the past few years, but many companies (especially in B2B marketing) are still asking themselves, “Is social media right for my business?”. Is social media right for […]

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New Year New News for Online Marketing in Galway

  New Year New News for Online Marketing in Galway – lots to talk about Online Marketing in Galway are delighted to announce that alongside some other great guest speakers and sponsors this year including Aró Internet Business Development, My Toys Direct, Tree Light Pictures, The City Bin Co., BlueFace, […]

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Archipelago wins David Manley awards

We did not see that one coming. Our predictions Our predictions about Block-T (winner arts category) and Smart Wall Paint (winner business category) were spot on. Archipelago won the social enterprise category (our bet was with Mission V) and was announced the overall winner. Part of the judging was which […]

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The Benefits of Virtual Offices

While larger companies usually find it more convenient to have most of their employees housed in one central workspace, smaller ventures can save a lot of money and still function effectively by considering alternative arrangements. One of the more popular solutions for firms that are just getting started and employ […]

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Business Achievers Live Events info

Ulster Bank is running a series of FREE events open to all micro, small and medium-sized companies and aspiring entrepreneurs on the island of Ireland. The event will focus on Marketing with panels of business people and marketing professionals sharing experiences. The event is being organised in association with Businessachieversaward.com, Ulster […]

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Small Business Can on the radio

Last year we did a drive promoting Business Achievers and we had the pleasure of being on lots of radio shows. That’s right folks, Small Business Can on the radio. This is a podcast of a very interesting discussion. Recessions, Ulster Bank, Business Achievers, some tips, unemployment, starting your business, […]

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