Your presence on social platforms is absolutely necessary if you want your business to be successful. Besides, I don’t see a reason why not to use them – they are a lot cheaper and a lot more efficient than old marketing methods, which you still shouldn’t neglect, just focus your attention and funds onto modern methods, which have proven to be quite effective. Being new to the world of social platforms may be confusing, especially if you haven’t used them for developing your business until now. Each of them is valuable in its own way, and there’s a right way to use them properly. In order to save your time and money, I came up with this list, which will enable you to concentrate on the right things only. Whithout further ado, here are 5 methods on 5 different social platforms to promote your business online.
If the right way to represent your business is by using photography, Tumblr is the right way to go. They have managed to form an excellent database using hashtags, so anyone who’s interested into what you have to offer will be able to approach it naturally, without any forcing or brainwashing. This social platform is shaped in the form of a blog and it’s enhanced with the endless scroll, which makes it so easy to use, in order to look up everything you need. Besides, it requires minimal effort when it comes to maintenance, so you don’t really have to be online 27/7.
If what you want to spread around internet are links, the most efficient social platform would be Pinterest. It’s not boring or monotone like you’d imagine, because links are represented by some form of visual content like gifs, photos or infographics. Creating a board on Pinterest enables you to pin anything you want and create a type of database of carefully chosen links. Thanks to it, you can cozily place the content you’d like to share, pinned along with a suitable group of other links, and once again, allow your target group to approach you naturally.
Both of the previous two platforms enable you to allow your target group to find you, but Facebook has a completely opposite approach. Thanks to that personal info every Facebook user enters while making their profile, Facebook became the perfect advertising platform – you can easily find specific target groups and offer them your services. However, in order to create the ultimate ad that’s suitable to your needs, I’d advise to do some additional research about your options, so you don’t waste any time or money on something that won’t work for you.
Most people forget about YouTube when thinking about modern ways of advertising, which is a mistake. It’s not necessary to work with music, because there are all kinds of tutorials and informative channels you can make so your business can develop. The fact is that your potential customers don’t really find every website reliable, and by having your own channel, you’re able to show them you’re a real live person, which will make you trustworthy. Before you start, you should definitely look up what makes a channel good, and how to create one that will be popular.
The most efficient way to share precise information or short news is definitely by using Twitter. All tweets are limited to one hundred and forty characters, which limits spamming options, but it doesn’t completely exclude them. However, you’re able to regulate your followers quickly, so that won’t be a problem. An important thing to know about Twitter is the fact that you need to interact – you can’t expect people to retweet or favor your tweets if you don’t do the same. Unlike previous social platforms, Twitter requires from you to be constantly active, but if any exaggeration is noticed, you’ll be banned or your account will get deactivated. But, if you do decide to use Twitter properly – slowly and with care – you’ll find it very useful in time.
One last piece of advice – when you’re making these accounts, pay attention to fill in every single info box, so your potential customers can access any type info about you without having to Google you. I hope you do try out at least some of these platforms, and I’d really like you to let me know how it goes!