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Put the Shit in the Wastebasket…

“I write one page of masterpiece to ninety-one pages of shit. I try to put the shit in the wastebasket.” – Ernest Hemingway

A lot of websites are full of corporate nonsense that no-one wants to read. I think it’s the shared fault of both the Web Designer and Client. The Client is paying big bucks for their site and wants to make sure everyone knows exactly what it is they do…in painful detail.

The web designer is charging big bucks and needs to make sure the Client feels they are getting good value for money – hence bring on the pages …and as many as possible!

Most small businesses should be able to describe what they do to potential customers in a sentence – or certainly a paragraph. John Plumber, Jim Electrician, David Dentist, Ron Nuclear Engineer. You don’t need to go into painful detail as to what it is you do…fillings, root canal, tooth scraping etc.

To be fair, Google doesn’t help matters. The thinking is the more “keywords” you can put on your site the better the chance your site might rank…maybe…I’ll come back to that.

Anyway, in my head, the best thing a small business can do is, on the homepage of your site, set out as succinctly as possible what it is you do and publish your key contact details – mobile and email. By all means put in lots of the other “shit” on the other pages but don’t expect many people to read them.

Here’s an example of a site we did for one of our Clients – see if you can guess what it is they do…

P.S. The full cost of a one-page PAX AD mini- website is €99 per annum – 20% discount for Small Business Can members via the Web Store!

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4 Responses to Put the Shit in the Wastebasket…

  1. Anon May 2, 2014 at 3:09 pm #

    As one of these web designers, I am offended. Not by “corporate nonsense”, “charging big bucks” or “bring on the pages”. Happy to tackle these one by one. But not going to discuss that with somebody that suggest that a flat page on a directory for €99 is good value for money. From a web design and SEO perspective “shit” is the right phrase………

    You actually make us look good. Thank you.

    • Teddy May 3, 2014 at 5:24 pm #

      Hi “Anon” – thanks for raising this point – PAX ADs are optimised for and are found by Search engines in their own right (the listing on our Business Directory is just a bonus) – why dont you Google say Mayo Septic Tank Cleaning and see where our Client ranks…

  2. Fierce Clever May 6, 2014 at 1:39 pm #

    I actually agree with your main point here Teddy – content is king. Being able to explain your product clearly and concisely is an important part of running a business.

    Web designers do have a responsibility to advise and work with clients on written website content that is interesting and useful to their customers but in my experience, the most difficult and time consuming part of building a website is deciding on exactly what to say.

    Additionally, although I think the PAX AD service could be a useful stepping stone to getting a business online, it is also important that customers who are using screen readers or other accessibility software can access the full content of your site, something which is not always possible with an image-based website unfortunately!

    • Teddy May 6, 2014 at 5:36 pm #

      Hi Fierce Clever – yes I do concede that accessibility software is a weakness in our system – however you are able to zoom in and out of the screen and as an aside all PAX ADs are mobile optimised – if you click the screen on your mobile it will call the number

      And yes PAX ADs are absolutely designed as a stepping stone for small businesses to get themselves online quickly and cheaply (99 euro for a customised site with pretty much all the functionality of a full website is I believe excellent value) – We will shortly publish research showing that shockingly the % of small businesses without websites in Ireland is far higher than even the currently recognised figure of 50% – anything that can help this group of small businesses get online compete is a good thing…

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