List All ArticlesRapid Growth
Sales and customers reach a critical mass. Employee numbers are now becoming significant. Whereas sales was crucial previously, the imperative now shifts towards developing the company’s brand position in the market and an operational, decentralised infrastructure with the capability to sustain growth as the “hot product” fades and members of the initial founding team moves on.
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Marketing
Extend/diversify product range, market segments and geographical markets. Create a leadership brand position. Organise and structure the business around the brand.
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Money
Significant cash flow requirement to cover pay-roll, inventory and capital. Financial plan and advisory.
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Management
Build divisional structures -the successful application of a decentralized organizational structure. Greater empowerment of managers — Greater responsibility given to lower management. Profit centers and bonuses are used to motivate employees. Change management.
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Motivation
Empowerment of functional and market divisions. Performance. Transformation. Individual bonuses.