Rapid Growth

Do You Have Billion Dollar Potential?

Created on Friday, 07 November 2008 04:04 Last Updated on Friday, 06 May 2011 11:37 Published Date Written by Small Business Can Hits: 1034

Do you have a compelling value proposition?

• Is it breakthrough?
• Is it sustainable?
• Does it leverage the supply chains at lower prices with good enough quality?
• Is it an unmet need?
• Is there a high perceived value?
• Do you deliver an unique experience?
• Are the reasons for buying in the emotional or financial?
• Are you new product/service driven?

Are you clear to all your stakeholders about:

• Target market
• Customer profile
• Value provided

Is it a high growth market?

• Is the market clearly segmented?
• Are your market segments growing at multiple rates?
• Is the market big enough to grow at least one 1 bln. company
• Is your growth rate higher than your competitors
• Can you grow your current market share with a 1000%
• Are (potential) customers open to buy from small companies like yours?
• What is the level of competition (how truly distinctive is your offering)?

Are you shaped by your customers?

• Do you partner with your customers to help define the benefits, give feedback, field trails?
• Do clients use your product and services with their clients?
• Do your customers refer you on and help you grow?
• Does the 20/80 rule apply?
• Are you best clients growing at multiple rates?
• Do you use client testimonials in all your communications?
• Does the management meet regularly with important customers?
• Does your R+D department work with leading customers.

Do you have impressive partners?

• Is partnering part of your core strategy?
• Do you have alliances with bigger companies?
• Are the alliances managed at executive level?
• Is there an alliance with the Big Brother or Sister?
• Are you the only one in your market with such a alliance?
• Do you benefit significantly (revenue, cost reduction, growth) from alliances?
• Are the win-wins of the alliances mutual?

Are you making enough money?

• Is financial information easy accessible and transparent?
• Do you measure and optimise the profitability per customer?
• Do you consistently exceed the stated goals?
• Do you consistently exceed the analysts‚Äô expectations?
• Do you have an exceptional ROI compared to cost of capital?
• Do you generate free cash flow?
• Is the growth of cash flow greater than revenue growth?
• Do you re-invest surpluses in accelerated revenue growth or product development?

How good is your management team?

• Is the leadership driven by consistent company values?
• Does the management identify and clearly communicate the top strategic priorities?
• Is there an exploration, team and innovation culture?
• Is cross functional, high performance the norm?
• Is that innovation culture actively promoted by the management?
• Is there a balance in the team between internal and external focus?
• Do you execute well?

How good is your board of directors?

• Do you have a CEO that is grown a billion Euro company before?
• IS your board NOT dominated by your management team and investors?
• Does your board consist of CEOs of other billion Euro companies?
• Are your customers represented on your board?
• Is the biggest alliance partner on your board?
• Does the board focus on long term growth vs short term return?
• Are you management team extremely well prepared when engaging with board members?