Marketing
STAGE 3: Rapid Growth
Category: Marketing Written by Small Business Can
Sales and customers reach a critical mass. Employee numbers are now becoming significant. Whereas sales was crucial previously, the imperative now shifts towards developing the company’s brand position in the market and an operational, decentralised infrastructure with the capability to sustain growth as the “hot product” fades and members of the initial founding team moves on.
Proposals and Presentations
Category: Marketing Written by Small Business Can
Presentations will typically have two key communication tools: the first is the entrepreneur (& a second team member) as communicators; the second is a PowerPoint presentation & presentation folder.
At pitch meetings, it is clearly important to get it right and make the favourable first impression. This cannot be done alone; it is impossible to pitch, present and listen at the same time.
Structuring The Sales Force
Category: Marketing Written by Small Business Can
Once you have segmented your target market, identified the target audience’s buying process and devised your positioning, you will find that the best way to structure, equip and manage your sales force will be apparent.
Open Days Pays!
Category: Marketing Written by Small Business Can
Building trust in your company and its product amongst prospective customers, often in other countries, is one of the biggest marketing challenges for the rapid growth stage entrepreneur. There is significant brand benefit in having a key prospective customer or group of customers visit your company premises, meet your key management, staff and advisors/suppliers.
Selecting Your Market Channels
Category: Marketing Written by Small Business Can
In the not so distant past, companies designed their marketing channels (or go-to-market networks and mechanisms) in a very simple and straightforward way. They sold their products directly to all customers in the one way. Such a ‘one size fits all’ channel strategy is no longer tenable in today’s fragmented markets and customer multi-segments.
Please wait...