Ensuring your staff force is sufficiently trained is vitally important for productivity as well as morale, this is especially important for your sales team.
Sales is a target-driven area of business, and ensuring that your staff are up to speed, both in skills and confidence, can make all the difference when it comes to achieving goals, securing sales and satisfying customers.
Staff can become disillusioned at the daily grind if their work seems the same day-in-day out; so keeping their skills refreshed, as well as learning new techniques, can help to boost confidence.
Whether you work in field sales or telemarketing, a stale skill-set can lead to feelings of disillusionment, as well as the feeling that you’re not moving forward or getting results, which in turn can lead to worries about performance and job security.
Sales Training Courses
One option to consider is the possibility of further training to refresh skills to try and increase productivity and morale. Sales training courses can prove to be invaluable, helping to keep your workforces’ skills refreshed, maybe even introducing them to a new way of performing certain tasks, and ultimately increasing confidence.
Sales training courses can help to refresh skills, including:
- Call structure – what questions are asked and how best to structure these
- Conversion rates for calls – ensuring that you close a sale
- Telephone manner – how they communicate with customers
- Dealing with rejection – how to turn a negative enquiry into a positive sale
Training courses can also help staff to increase their confidence in their work and provide the opportunity to learn new skills, which could help your business in the long-term.
There are a wide variety of training courses on the market, including field sales training, phone sales training seminars and even further training for management to help them get the best out of their employees.
If you’ve a large sales team you may want to split the focus for some, targeting individual areas depending on their strengths and weaknesses. Sales training advisors that you bring in to help will usually help advise on this, but it’s good to get a feel as to your teams’ strengths and weaknesses beforehand.
Another area to consider is some team-building exercises to both give your staff a break from daily office life and allow them the opportunity to relax with collegues outside of the workplace.
And it doesn’t necessarily have to be an activity as thrill-seeking as go-karting or a day out at an outdoor centre, a trip to a local restaurant or bar could be just as good for morale, giving your staff the chance to bond over drinks outside of the work environment.