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Sarah’s Wonderful Honey a hit in export markets after one year

Co Kilkenny family business Mileeven Fine Foods has recorded 25pc growth in business from domestic and international markets since the launch of ‘Sarah’s Wonderful Honey’ a year ago.

The product was created and developed by Sarah Gough, aged 29, who runs Mileeven Fine Foods with her mother, Eilis, who set up the business originally in 1988.

It is a multi-purpose product of honey with fruit or nuts added and can be used as a spread, for cooking, glazes and dessert toppings.

Following an initial investment of €100,000, the range has seen an exceptional first year of growth, particularly across its export markets, and is now available in Ireland, the UK, France, Germany, the US, United Arab Emirates, Saudi Arabia, Oman, Japan and, most recently, China, according to Gough.

“The range has been getting a great response worldwide and this whirlwind year has already seen us export to a number of new markets,” she said.

“I have been travelling across the globe promoting the range for the past year and the feedback has been amazing. It has also been so rewarding to see the range stocked in some of the world’s leading food halls including Harrods, Selfridges and Dean and Deluca.”

‘Sarah’s Zesty Honey with Ginger’ has just won a Gold Great Taste Award in the UK. “This product is particularly popular in the United Arab Emirates and on a recent store visit in Dubai, I was told a particular Sheikh had just bought 75 jars,” noted Gough.

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2 Responses to Sarah’s Wonderful Honey a hit in export markets after one year

  1. Jon Carroll August 23, 2012 at 1:25 pm #

    Congrats to Sarah Gough and mum Eilis! superb response

  2. adrian November 26, 2012 at 7:26 pm #

    Where does she get her honey? Is it Irish? The bees in her scrapbook didn’t make it!

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