There is no denying that if you want your website to get noticed, you need to make Google happy. I’m not saying that Google is some pagan god who determines the fate of all websites, but it can defiantly feel like that at times. But, at the end of the day, Google and other search engines are a compilation of sophisticated algorithms with the purpose to provide the best user experience and deliver the most relevant webpages.
So whether you picture Google as an archaic god, or sophisticated machine, you understand that you need to do right by Google if you want your website to rank. It takes a lot of dedication to stay up on current algorithm changes and SEO best practices, and if you want specific nitty gritty info, SEO companies are usually the best place to start.. But some people just want to do things them self.
Here are 10 SEO optimization tips to getting on Google’s good side in a hurry.
1. Add Content on a Regular Basis
I hate to use the phase, “content is king,” it’s too cliche and has been over used in recent years. Just forget I ever said it. But there is something to be said about the power of regular rich content. Google shows major preference to websites that continually update their websites with new content, so it’s important that you do this for your site. But don’t just pump out poor content for the sake of having content. Really take the time to produce content that your visitors will eat up. Even if that means going from producing two pieces a week to one piece every two weeks, make sure you are producing good content regularly.
2. Remove Duplicate Content from Your Site
Yes, you do want content on your site. And yes, you do want to put new content out regularly. But that does not mean that you should even consider scraping other pieces of content to put on your own website. If for whatever reason, you think it’s a good idea to do this, please make sure you are using the rel=”canonical” appropriately.
3. Use Keywords Appropriately
It’s crucial to go after the right keywords in your different blog posts and landing pages copy. Think long-tail keywords when you are adding keywords in your copy. You need to have keywords in your content, but it’s important that you don’t overstuff them in your writing. Keywords will help search engines find your site more easily, but keyword stuffing is a mistake that angers the SERP gods.
4. Fix Broken URLs
Remember how your mom was always reminding you to clean up your room? Well, Google is kind of like an angry mother in that way. Messy URLs are constantly being created through custom search parameters and finicky CMSs. It pays to take the time to make sure your URLs are logical. If you have broken URLs that aren’t listed properly, then you can’t expect to get the type of rankings that you are hoping for with sites like Google.
5. Have a Clear Website Name
In similar way that messy URLs can negatively affect your website’s SEO, an unclear or messy domain will deter search engines from ranking you. Your website name needs to be something that will be easily recognized by search engines. The more confusing that it is, the more difficult of a time that people will have finding it. Keeping it simple, the shorter the better (if you an pull it off).
6. Link Within Your Website
Make sure Google knows which webpages you value the most on your website by internally linking to them. For example, if you are writing a blog post about birdwatching in the Amazon and your website sells discounted trips to South America, make sure you are linking to your preferred landing pages when appropriate. The links that are on your site should flow together cohesively. Just make sure you are thinking about your visitor’s experience while you do this.
7. Speed Up Your Site (if you can)
While the effective site speed has n SEO has varied in the past, there is clearly preference given to faster loading sites and pages. Do what you can to make yours faster.
8. Engage Your Visitors
If your customers are board, they won’t spend a lot of time on each page on your site. This is a big mistake, as it’ll hurt your overall bounce rate. Since Google is all about helping create better user experiences for web users, they want to know that the web pages they are sending them are engaging. So be sure that your visitors have places to interact like comments and social sharing buttons.
9. Include Metadata
It’s important that you start from the ground up and make a website that is easy to use and functions properly. However, one of the biggest mistakes that make your site look bad to secure search engines is having poor overall development, this starts with putting in the metadata like appropriate title tags, h1 tags, and appropriate content. That’s why it’s best that you think about how you plan for the site to look from the beginning, which will help you build it properly along the way.
10. Put Users First
Possibly the most important tip, is to not worry about what Google is doing and focus on your users. Don’t manipulate them, give them rich and engaging content. As Google’s algorithms evolve, they will only cater to helping users find the right pages quicker. So just be the right page and the organic traffic will come naturally over time.
There are plenty of other ways to improve the overall SEO of a site, but with algorithms changing so often, it’s best to start with basics. Simple practices like these are sure to be timeless and positive in the Google search algorithms. That is until Google demands a golden bullion from every domain, then everything changes.