Last Thursday we had ‘a bit of a do’ to launch our new initiative with Ulster Bank to support more women entrepreneurs called Business Women Can. Now we’re starting to promote it. Yes, we see the irony of ‘publicising’ during the mid term break when many business women are under even more pressure juggling family and working life with holidays.
In the US we don’t know if there’s mid terms, but business women there seem to be making great strides. We also have figures for Britain showing business women forging ahead.
Not sure if the story’s the same in NI or the ROI, though: Reports suggest that we have a long way to go on this island, with a lot more needing to be done in terms of training, supports, mentoring and funding to encourage more women to start businesses.
The investment in women will generate a much greater return than a corresponding investment in men? Again figures in the US show that businesses started and run by women are pound for pound more successful. Same goes for Britain.
We’re getting our act together here on SBC..after a slow start. We probably didn’t cover ourselves in glory when we launched the site way back when…with publicity shots featuring mostly men…and then we had the can ‘man’…followed by roadshows where 90% of our panelists were men.
It was more ignorance than anything else, but that’s no excuse. But we have been enlightened. Women led businesses will be one of the most solid pillars of a sustained recovery, have no doubts about that.
We’ve created a dedicated online information and engagement platform where women can meet, collaborate, share, give help and ask for help with other women running businesses. This will have articles, tools, templates and events that are of interest to women and women networks.
Working with Ulster Bank, you will also see a dedicated Woman Led Business category in the Business Achievers competition. This is for all women who are starting and running businesses and gives a national platform where the contributions of women are recognised. You should enter!
The website, the launch, the dedicated category in the Business Achievers Awards: It’s a start. Now we want bloggers that can share experiences as women starting and running businesses; we want women to ask questions and share insights in the forums; we’d like you to tell us what events and initiatives that should be covered that resonate with womenAs mentioned, we’re only starting….