With the explosion of social media over the past few years, it has become more and more important for businesses to establish a strong presence on the web. Ask any business marketer and they’ll tell you that nothing propels success like a strong following online — any viral campaign will support this. But how do we actually begin to build this network?
We all know the power of the social movement: facebook, twitter, pinterest, etc. But it’s often easy to limit our online efforts to these platforms. In reality, we need to start building our online network around a more stable point — a blog. While the social platforms provide a great way to interact with a huge, diverse group of consumers, it’s not always the best place to generate substantial content.
For small businesses, a blog should their pivotal starting point. A blog is where the magic should happen. It’s where all of your most interesting content should be developed and refined. In order to help others begin building this network, Simply Business has created an awesome interactive WordPress guide for small businesses. Its full of videos, articles and tips that will make the set-up process smooth and easy.
Click image to open interactive version (via Simply Business).