We’ve all been there. Who hasn’t been seduced by the odd wonderfully upbeat TV or magazine ad about starting a business with a simple idea today and conquering international markets tomorrow? Or watched one of the Dragons’ Den success stories and thought ‘that could be me’?
But for those of us who have cast aside the certainty of a corporate salary and ‘gone it alone’, we often find a completely different situation.
Small Business Owner does everything
In the early days, spending time and energy doing the myriad of tasks involved in building a business, such as drawing up a flyer template design or designing your contact cards, is second nature. However, as your business grows you will need to employ different people for different tasks.
At some point you must hand over responsibility of your taxes to an accountant or bookkeeper; at some point you must hand over answering the telephone to a receptionist; if you’re truly ambitious, at some point you dream of one day handing over the day to day running of your business to a MBA-trained manager.
Should I Design My Own Print Work?
In an effort to keep costs down, have you ever resorted to using Word or Pages when designing a brochure or leaflet. Or thought you could save money by printing a few hundred sheets on a home inkjet printer with premium paper from the supermarket? Did you ‘create’ your company logo using free internet clipart? Are your contact cards from one of those free online templates?
There may have been various good reasons for doing this at the time. However, as your business matures, it’s worth considering the true price of such penny pinching, especially when it comes to print and design.
Time to Get Help?
Perhaps you know it’s no longer (was it ever?) in your best interest to do-it-yourself, but you’re worried about being landed with extortionate consultancy rates.
If this is the case, web-based print companies can provide the answer.
If you’d like to learn more about how a good online design and print company could help you, and for effective print marketing advice, just visit www.smilecolourprinting.com, where you’ll also be able to claim a free copy of my new guide, “Making the most of your printed material: Simple changes to your printing to help you win more business, improve your image and spend less money”, packed with information on everything from what makes a good leaflet to why it’s wise to avoid some graphic designers.