Having your own business is a great venture even if it’s small. One of the challenges of small business owners though is getting the word out about their brand or product. In short, advertising. This can be costly most especially if you’re not making huge profit just yet. However, there are many ways you can promote yourself without having to spend so much. Here are some small business marketing tips:
Small Business Marketing
Be active in social media
Make sure your business has a Facebook page, Twitter, Instagram, and Pinterest accounts. These social media sites have a wide reach and you can easily get brand followers. You can announce promos, do giveaways, and promote your products in your accounts. Social media is where your customers are and they need to find you there. Use social media as one of your customer service tools, too! Respond to comments and inquiries quickly. Interact with your customers, mention and retweet them, like their posts, and be personal when talking with them even if it’s via social media.
Optimize your website
A business without a website will not gain the traction it needs. You need to create one if you don’t have or maximize what you already have. Websites are online billboards where you can shamelessly promote your business 24/7. You can also utilize it for e-commerce where customers can avail of your products and services online even without a sales support services team. Your website is your strongest voice in the web community.
Taking off from the previous point, make sure that your website is optimized for mobile use. A lot of your customers are dependent on their smart phones and tablets. They use the internet heavily and check multiple sites using their gadgets. Your website should be easy and seamless to use via mobile phones. User experience is a foremost priority thus it is important that it should load quickly and smoothly.
It is important for your small businesses to be found. This means your address or office should be listed in as many sites as possible. Your contact details should be readily available when inquired in search engine sites like Google, Yahoo!, Bing, Yelp, Superpages.com, YP.com, and Yellowbook.com. Make sure your location can also be found on Google maps. Your contact details should be as complete as possible. Add business photos, social media addresses, and product information. Get people to review your products or services, too! This will add more credibility to your business.
Start a blog and vlog
Blogs are becoming more and more influential. It has been one of the most reliable sources of information in the web. Netizens are looking for quality content from blogs and you can leverage this by creating valuable information. Even search engines are going heavy on content quality so make sure that your blog puts you in the position as an authority in your industry. Keywords won’t cut anymore. Your blog content should be beneficial for your readers.
This marketing tool has been proven to benefit small business because of the value and exposure it gives for your brand. Use a variety of content, too, such as infographics and video blogs or vlogs. These vlogs are starting to get bigger with more people preferring to watch short video clips than read.
Promoting your small business is now far easier than ever. There are many tools available for you with minimal or no cost at all! In this time and age, technology reigns on all business fronts. The great thing about it is that it also provides the best platforms for brand promotion. Your small business can turn big in no time when you leverage these tools for your brand.