Some say that the world of marketing is completely changing. While it’s definitely different from various marketing endeavors in the past, some things have remained the same. When you want to be new-age and cutting-edge, what are five marketing methods to try? Here’s some small business marketing methods you haven’t tried yet…
Cell Phone Advertising
So many people have cell phones these days, and a vast majority of these devices are smartphones. Instead of letting this powerful source of marketing go to waste, invest in a cell phone marketing campaign. Through text messages or voice mails, you can reach out to potential customers in a more personal way than some other methods that are on the market.
You might have a business Twitter account, but you’re not quite sure what to do with it. Using this tool to market is extremely powerful, and you definitely want to utilize the power that it has. When you are launching a new product, you can let customers know step-by-step where its development is at. As long as the product is protected under patent laws, you may want to give a sneak peek of the item too.
Individuals love to see how products work, and television advertisements cannot always do your items justice. Let’s say that you’re trying to sell a Blendtec blender. You could host a demonstration in a food store. Using the products from the store, create yummy smoothies to cool off shoppers on a hot day. Literally giving people the fruits of the demonstration can really draw their interest.
Grab onto Buzzwords
If you want to be new-age, then you need to hold on to buzzwords that are related to current movements and trends. For example, more people are looking to eat organic foods these days. When you are able to label your food product as 100 percent organic, you have taken a step to show that your company is one that will address the needs of the target audience.
Start Your Facebook Page
Companies that do not currently have a Facebook page are practically already a step behind in the game. To keep up with the competition, you absolutely must have one. You can use this page to post pictures of your latest events, keep fans up-to-date on new announcements and to discover new people who want to “like” your page. Being new-age means that you must know what is popular in the field of marketing now and how to utilize these methods for your specific company.