Starting a small business is a big undertaking, and to make sure it’s successful your business must get noticed. Making people aware of what you’re doing helps a business grow and prosper, and there are several ways to get your small business start up off the ground.
Using promotional products are one of the most popular ways to let people know about your brand and your business. Putting your business name and logo on aluminum water bottles, personalized sports bottles, calendars, pens, coffee mugs and more can keep people thinking about your business for years to come. Selling these products or giving them away as free gifts to customers serves as a constant reminder of your business. And you will gain repeated marketing exposure every time they use these functional – yet branded – products.
Sponsoring local events or teams in the community can get a business known and liked in a hurry. Most sponsorships don’t cost thousands of dollars. Sponsoring a little league baseball team or a Pop Warner league football team can get you noticed by the parents and others attending the games. Many small businesses also become sponsors of local festivals, races and charity functions.
A press release can get you noticed by thousands of people at once. Sending a one-page announcement to the local newspaper promoting your grand opening or a new product launch can pay off handsomely in terms of profits and publicity. Sometimes a press release will lead to a feature article about your business, giving you even more free publicity.
Customer Loyalty Programs
Giving customers a reason to patronize your business is one way to build a loyal following. Having a customer loyalty program where customers receive free gifts or special discounts will keep people coming back repeatedly. These ideas work very well for businesses with lots of foot traffic, such as restaurants, beauty salons, fashion retailers and bookstores.
Radio and Television Interviews
Most local radio and television stations are always looking for feature stories, so contacting them about your business will often land you an interview on the station. Most of these are done on weekends, so lots of potential customers will be available to watch and listen to you talk about your products or services.
A willingness to talk about and promote your business in any possible way is key to succeeding in today’s competitive business world. Employing any or all of these ideas can help a business get its feet off the ground.