Social media marketing is a very new field, but the vastness of the Internet makes it possible for social media management tools to proliferate on a widespread basis. It can be hard to sift through all of the possibilities, so here are the five Social Media Management Tools for Business we find most helpful:
Social Media Management Tools for Business
1. Google Adwords
Google Adwords are the advertisements on the top and side of Google’s search pages that advertise businesses relevant to the keywords you searched. Adwords is useful to business owners because it gets your website to the people who are looking for it. For instance, if someone searches for “orange soda” on Google, Adwords might display a website called Orangesoda.com.
WordPress is a free blogging platform that allows you to post as many blog posts as you like. It also has hundreds of “plugins” that allow you to put ads on your blog, link your blog to Facebook and Twitter, and numerous other things. It’s a very easy platform to use. Most successful businesses have blogs to keep customers aware of the latest news.
3. Google Analytics
Google Analytics is placed into the HTML of your website. It tracks how much traffic your site is getting, what search words people used when they found your site, how long viewers stay on your site and how many leave without looking at anything (bounce rate), and which pages are the most popular.
Alexa tracks your page rank. If your site is ranked 125,000, that means that 124,999 websites are getting more hits than yours. It also tells you what rank you’re in in the country that brings you the most traffic. Alexa tracks your audience demographics too. You can also see which search terms most frequently bring readers to your site. For example, if Alexa says that searches for “Kenan and Kel” bring the most people to Orangesoda.com, then the webmaster knows to use the keywords “Kenan and Kel” more often.
Crowdbooster is a social analytics platform, like Google Analytics for Facebook and Twitter. It tells you which posts and tweets get the most responses from your audience. It also monitors how quickly you are picking up followers, what times of day your posts and tweets are looked at the most and by which demographics.
With these tools it will be easy to tell who your audience is and what your most effective messages are, so you can market more efficiently.