Most of the small businesses that are launched every year fail. That is due to the fact that the managers make mistakes. Many think that when referring to social media all that is done is suitable and it is impossible to make a mistake. This is definitely not the case. In reality, you need to understand that even with social media there are different mistakes that are possible. The really bad part is that you might be making mistakes without even knowing it. These social media mistakes are the ones that we will focus on now.
Promoting Yourself And Not The Business
There are many startup owners out there that have a good presence online and will try to use it in order to promote the business. The problem is that in many situations they end up promoting themselves. Also, there are various entrepreneurs that do spend most of the time promoting themselves as a brand instead of mixing their online updates with information, resources and education that is perfect for users and customers.
Do you use social media for you or for the business? If you use it to promote your business, do not go for a personal account. Create something special that promotes the actual brand.
Only Using Facebook And Twitter
It is obvious that Twitter and Facebook count but you also need to use other platforms like Instagram, Pinterest and Google Plus. Many businessmen think that all the other platforms are just a waste of their valuable time. In the event that you really want to benefit from all that social media has to offer, most of the strong social networks need to be used.
Using Social Media Solely For Marketing Purposes
There is so much more to using social media than just using it for marketing purposes. A small business that promotes itself on social networks needs to interact with current and potential customers. Interaction needs to be present as you can make a really bad impression in the event that you just use marketing techniques. People will realize that and they will not see you in a good light. You can consolidate brand awareness through social media, one thing that a small business can profit a lot from.
Not Having A Strategy
This is really bad. We can say that it is completely suicidal to start social media promotion without a plan. The best results appear when your strategy is solid and built upon the company’s goals, culture and expectations. You do not become a millionaire without a proper strategy. Think about the plans that you have and what you really want to achieve after using social media marketing. The strategy that you develop should be solid and should be incorporated into your day-to-day activities list.
Lack Of Relationship Building
Most small business owners are focused on just their work and they do not understand how valuable social media built relationships can be. You will always strengthen the loyalty of your customers if they end up feeling like they are connected with you. There are businesses that will not reply to a direct message through social media. This is a huge and expensive mistake. Never stay corporate when using social media. A personal feeling when referring to communication will give you so many extra benefits.
Article written by Xpert Money specially for www.smallbusinesscan.com.