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Start-up Story: SqueezeIT – My Fight Back

Read part 1 and part 2.

I then checked out Thebeesknees in California to make sure they were legit, they even phoned me and answered any questions I had for them so that put my mind at ease and I could buy the software in a white label (see Wikipedia) version which meant I would own it outright.

Researching Irish market

So next I decided to research the Irish market again in more detail and be the master of my own destiny – and hopefully business – to see if anyone was specialising in this type of service and found that although there was plenty of web design companies offering mobile site services none were specialising in adapting websites for mobiles so I decided to keep going. I was actually beginning to enjoy my little adventure!!

I even contacted some of them to see if they would be interested in working with me and needless to say I was underwhelmed by the avalanche of responses I received.

I joined meetup and went to various meetings and got mostly positive feedback on what I wanted to do during 2014 as further research and also to network but everyone was “too busy” or wanted to be paid from day 1 which was not possible. Discouraged? Moi? No way Jose!!

Name and resources

I decided on the name SqueezeIT for the company and registered the name with the Companies Registration Office (CRO).

Actually one company I contacted said that they could offer the same service as me but after four weeks I still haven’t heard from them, so go figure. I also researched pricing in the market and drafted a business plan.

One thing I was adamant about was to use my own resources to get everything started and not rely on others until I had something to “show” for my efforts as I also wanted to find a business partner to work with from a similar technical area as mine to achieve some credibility.

I then researched and decided on my target market – both offline and online – but that I will keep under wraps for now as it has been decided on at this stage but it did take some time. The devil is in the detail as they say.

To be continued…

Written by Aidan Murray. As part of ‘Use SBC as a channel’ initiative, SqueezeIT has an exclusive offer for SBC members: “We will waive the 100 euro deposit for the first five companies that sign up for our service with us and will give a 50% discount for the next five businesses.”

For more information on this business visit Partner Site: emergo-online.com | Email: squeezeit@yandex.com |Phone: 087 261 7576.

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