Start Up
The business is recently founded and the imperative is to specify/make the product (concept), prepare a business plan, get market feedback and peer advice , find and access production capacity and fund this product concept validation stage from own resources, credit cards, potential customers and earnings from related/previous work capabilities.
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Money
Find money from own resources, family, friends, agencies and occupational earnings. Secure angel funding for concept development, initial product creation and first marketing efforts.
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Management
Foster creative management organisation with an eco-system of resources to support it. Management acts, as customers react. Start up location, staff and premises that accelerates route to market. Start up business plan.
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Motivation
Ownership. Problem identification and vision for solution. Make and sell. Big picture. Multi-tasking.
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Marketing
Creatively devise and specify the new product concept that is different. Undertake market opportunity assessment to validate market, identify early adopters and fine-tune the product concept. Test adopter commercial interest in the concept/prototype.
