Do you look into your heart and know what customers want!

Listening to your customers just might help aswell. You will need to find out how you can consistently reach your customers in a changing world, because you require customers to survive. Keep in touch with what is happening in your industry, the general trends, what your competitors are doing and (unfortunately) the overall economic situation so you can take into account factors that might affect your success. Market research never stops and is a critical part of the strategy for arriving at a well prepared marketing and business plan, which by the way is an ongoing body of work aswell. So is it worth the effort? Market research helps you make decisions about pricing, promotion, product and location of the business. It helps you understand how the product or service meets the requirements of the target market. It helps you gain information about how competitors operate, deliver their services and their pricing. It assesses you client needs in order to meet them. It can also help you to answer questions such as who buys your products? What goods and services are people likely to buy? What are they willing to pay for them? Where, when and how often are they likely to buy? What is the best way of reaching them ie distribution channels? What changes do they want in your product or service? How should your products look, feel, taste etc? How many potential clients exist in your area? How big is the market? Is there sufficient demand for your product to make the business viable? Is it worth it? If it answers the above questions, probably!