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Startup Success: 4 Steps to Becoming a Confident Leader

Snapchat and Uber are just the latest in a long line of ‘unicorn’ startups to take the world by storm.

They all have their own stories and secrets to success, of course, but a strong belief in their own products and skills is one thing they all have in common.

But even if you have the most innovative idea going, the golden rule to startup success is knowing that innovation isn’t enough. You have to work hard to establish yourself as the leading authority, whatever your business may be.

You might already fancy yourself as a leading light in your industry, but you still have to convince everyone else. Whether that’s investors or customers, they have to know that you’re doing your job better than everyone else.

With that in mind, having strong leadership skills is key to being able to sell your business. Here are some simple ways to grow your confidence and launch your startup with a bang.

Invest in Yourself

You’ve been working hard to invest funds in your product, marketing and premises, but it’s also important to invest in yourself. This can be as simple as buying the latest version of Office, but it also means continually evaluating your own abilities and sharpening your skills.

Put simply, don’t let your skills stagnate. In the ever evolving market, your business will suffer.

To avoid this scenario, distance learning will allow you to work around your own schedule to earn a qualification and keep your knowledge up-to-date. With online courses in business and leadership, sales marketing and project management on offer, why not earn a qualification and give your confidence the time to grow?

Research the Scene

It’s also important to know your competition as well as you know your own service or product.

Spend time learning what competitors have to offer and think about where you fit in the market. Be honest about the areas you need to work on and celebrate what you’re already doing well.

You likely already have a business icon you want to emulate – pick a role model you respect and study them. Focus on the traits you admire and use this to fine-tune your own skills.

Adopt a Mindful Approach

Don’t fake it till you make it.

Pretending to be more confident or less stressed then you are can be dangerous to your long term mental health. This is the main thinking behind advocates of mindful meditation and study.

Yes, sometimes a certain amount of swagger is necessary to be an inspiring leader, but you also need to be realistic about where you are and how you’re doing. In other words, seek to embrace a mindful mental state.

In addition, learn to come to terms with your failings and accept that sometimes you’ll have doubts and fears. Looking calmly at yourself and your business with honest eyes is key to feeling confident.

Learn to Communicate Effectively

Don’t be afraid of communicating your needs. Avoid negative self-talk but be open to asking for help and advice as your business progresses.

On the flipside, also practise the art of active listening. Be attentive and it’ll improve your ability to persuade and negotiate with customers.

Ultimately, the key to becoming a truly confident leader is practise. Start with our four simple steps and you’ll be leading your business to super success in no time.

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