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Surviving the Recession

I am a partner in a 6 year old small business. We established Spiralli Business Solutions in 2005. It has been a rollercoaster of a journey so far and we are still learning. Gone are the rose-tinted glasses of the first time start-up. Now we wear the slowly thickening armour of business savvy. It has been a sharp learning curve and there’s a long way to go yet. Here are some of the things we do to survive the recession.

Business Community Spirit

We are strong believers in the power and support of community and without it we wouldn’t have made it this far. We regularly partner with other businesses to improve our services, our business relationships, and the community as a whole. Examples of business community spirit are: shopping local, local networks, taking part in local events, supporting/joining local non-profits, and offering up free expertise to those in need.

Revisit your Business Plan

Feeling a bit lost or uncertain? Has your head filled up with a vague but constant sense of worry? It’s time to revisit your business plan. Reassess your goals and objectives. Research the current market place and adjust your business to fill existing needs. Treading water “until the worst is over” may be your only option depending on the industry you are in. Or is it? And when will the worst be over?

Many businesses are innovating, using their resources to create new products and services to fill gaps in the current market. For example, builders have gone from doing mostly new builds to pushing services such as specialised extensions, energy saving installations, consultancy and maintenance services. Some have even branched off into developing craft products based on their skill set and contacts.


Networking is not just about selling yourself to others. Networking is about sharing experiences, getting “been there, done that” advice, and most importantly, developing business relationships that can lead to business or assistance or more connections. By networking, you grow a priceless resource for your business that can pay off in a myriad of ways. This can take a day or it can take a year so have patience and nurture your networks regularly.

The next time you go to a networking event, ask the question “what can I do for you?” Asking questions and listening carefully will be more productive than simply pitching yourself. The likelihood is that they are sitting there, thinking about their own pitch, and not really listening to you…

Take the time to network online. (If you don’t know how to, come into us for a friendly chat the next time you’re passing Market Square in Mallow.) Online networking can mean access to expertise across the globe, increased market coverage, new opportunities, partnerships, unexpected valuable connections, etc.


When business is bad it can be hard to get out of bed; you’re tired, you’re fed-up, you’ve had it up to your neck with bad debtors, taxes, depressing news, and tire-kickers.

No matter where you find that laugh, it is vital to the health of your business. Whether it’s your funny wife/husband/child/pet, a movie, YouTube antics, After Hours on, stand-up comedy, a good book, a lads night out, whatever it is, find it and use it. If you find it hard to sell, then feeling low can put the kibosh on it completely.

Compartmentalising Has Its Place

You must find a method of putting the worry away sometimes and live life. The reality is you don’t know how long you have in this world. Go outside, take a deep breath, find something of beauty to appreciate and live in that moment. Consider what you have, not what you don’t have. There is no point in regret, in living in the past, because it’s over and done and can’t be changed. Similarly, there is no point in living in the future. While having a nice day dream or planning or developing life goals is a good thing, always thinking and worrying about tomorrow means you miss today and that’s no way to live. I know, I do it all the time. I forget to breath sometimes I’m so worried. I have to remind myself that worrying wastes the energy I could be using to move forward, to take action, to be positive, to grow my business.

Have a great day today, use it to its full potential, be clear headed about where you are going and start the journey afresh. This moment is the first moment of the rest of your life.

Spiralli Web Design & Development, Social Media Training, and Office Space Solutions for SMEs. Call or drop in to Market Square, Mallow to chat, get advice, or network. 022-55002.