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What is Killing Our Small Businesses?

Running a business is no small task, and the economy calls for extra preparedness when trying to keep your entrepreneurial efforts afloat. With an oversaturated market where competition is unfair due to a group of monopolies that set market standards and push out the little guys, an additional amount of […]

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How will you spend your marketing budget?

As you may be aware, there is a wealth of research from around Ireland and the world claiming that businesses are shifting their marketing spend away from traditional media towards online & social media marketing while others struggle to see its return on investment. The Marketing institute of Ireland have […]

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Thinking about the lean start up

My friend Alan just published an excellent blog on “Lean start up”. That got me thinking. Isn’t “lean start up” another term for “bootstrapping” or “market research”? I agree with a lot Eric Ries says (how can you not), but I just find it difficult to see what is […]

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All you need is Lean, 1400 Euro and your mother

John, who had hired an accountant to do his accounts, found out that the accountant had failed to file his return. This ended up costing him a lot of money, since it is the company owner’s responsible for the accounts, not the accountant. As John’s a software developer, he’s pretty […]

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