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Digital Advertising: Hype vs. Reality

If you’re in the business of traditional advertising, you’ve more than likely heard all the noise being made about the onset of online digital advertising. It seems almost impossible to search advertising trends online and not be hit with a barrage of articles saying things like, “2015 Shows Biggest Digital […]

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QRVO: Print Partners Opportunities

QRVO is an innovative Information Gateway suitable for numerous advertising/branding and promotional applications. Based on the original QR code, developed by Denso Wave, the high capacity code now offers greater flexibility, a consumer friendly voice over and is linked to Analytics. The Alpha Numeric code is provided in a print […]

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Advantages of Print Based Marketing

Have you considered publicizing your business’s services via magazine or catalogue? You may have ruled out the possibility due to anticipated costs or the potential absence of a targeted audience. However, considering the proliferation of online advertising, print communication is becoming more and more scarce, making paper-based marketing and correspondence […]

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Get Behind the Guinness Gates

Guinness has never been one to shy away from using emotional appeals to cut through the noise of TV advertising with my old favorite surfer or swimmer adverts to the recent Sapeurs and wheelchair basketball adverts. Recently the historic St James gates were again used as the backdrop for the latest Guinness advert. The historic Guinness Gates […]

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Making a Great Ad for PPC Marketing

Businesses involved in PPC marketing and advertising are always looking for ways to increase their click through rates. Nevertheless, many do not realize that the first step to achieving this is to have a good ad. Without a good ad, your website will be performing below par in terms of […]

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Most Innovative and Unique Marketing Campaigns

With the upsurge of modern media platforms, most business companies are looking for the best marketing campaigns that can enforce their message, solution or product into the demanding and extremely digital consumer market. Therefore, they are after creating new and unique ideas that can enable them leave a lasting impact […]

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Are you Marketing or Advertising Your Business?

Many people confuse these two areas and it makes a big difference to your bottom line. Marketing is not advertising yet most business spend all of their marketing resources in this one area. So, are you marketing or advertising your business? A great way to think about it is to […]

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Avoid Overspending on Your Marketing and Advertising

Without effective advertising, few businesses can thrive. Advertising campaigns can be expensive, unless you plan it well and are aware of all options. Avoid overspending on your marketing and advertising by following these tips. Promoting in Print Print still matters as an advertising tool. Flyers, brochures and other items that […]

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5 Alternatives to Billboard Advertising

Outdoor advertising is something that has been around for a long time. The traditional billboard has been the standard for outdoor advertising and continues to be so effective that it is still widely used today. However, for those that are looking to stray away from the traditional billboard, these five […]

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