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Managing Learned Helplessness

If you’ve ever been so deep in a hole that you couldn’t see a way out, or managed someone whose ‘victimhood’ drove you mad, you might have been dealing with Learned Helplessness. Does either of these comments resonate? “I’m useless at this.  It doesn’t matter what I do, it’ll still […]

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I’ll Always Be Beaten On Price

How many of your customers fall into Oscar Wilde’s definition of a cynic? “A man who knows the price of everything, and the value of nothing”.  When purchasing decisions are made based on cost only, how do you cope when there’s always someone cheaper than you?  Do you match your […]

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Referrals don’t work!

“What do you mean?” I hear you cry, “of course referrals work!”  If that’s the case, why don’t more people ask for them? I’m being a bit facetious here. I work with a lot of businesses who struggle to grow their customer base. My first question is, “How unhappy are […]

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