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Are you Marketing or Advertising Your Business?

Many people confuse these two areas and it makes a big difference to your bottom line. Marketing is not advertising yet most business spend all of their marketing resources in this one area. So, are you marketing or advertising your business? A great way to think about it is to […]

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5 Ways to Increase Email Open Rate

With the advancement of technology, marketing techniques and opportunities have increased and expanded to include email and social networks. One of the web marketing techniques that has been around the longest is email marketing. Anyone who has ever sent a marketing email knows that the difficult part is not typing […]

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