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How To Build Your Brand

Today’s small businesses often struggle to build a brand.  This happens for many reasons.  They usually don’t have the marketing department or budget that larger firms have in order to build an effective brand.  However, branding is still important – even for the smallest business.  Fortunately, these simple “How To […]

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How to Create Brand Recognition

The attitudes that consumers have towards brands today are very different to the attitudes of even one generation ago. Today, having a strong brand is more important than ever before. Consumers are not content to purchase a product simply because it “can do the job”. They identify strongly with the brands […]

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