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Tag Archives | branding


Small Business Branding, SEO and Social Media

With the vast array of opportunities for small businesses to succeed today, it is a necessity for them to ensure that they are taking the proper steps towards attaining their greatest potentials of success. As businesses may find it a difficult time to compete with other businesses in their particular […]

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Using Social Content to Build Brand

When it comes to building brand, nothing is more effective than customer satisfaction. There was a time before the world of digital communications when it was referred to as ‘word of mouth’ advertising. This was the very best way for businesses to establish trust, an integral aspect of brand. In […]

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Green Business: Now Is The Time To Go Green

The planet is getting a tiny bit cleaner as more businesses start to incorporate “going green” into their systems. Environmentalists and share holders are putting more and more pressure on companies to do so because as time goes on more and more people value a green business. But Mother Earth isn’t […]

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Mastering Social Media Marketing

Digital marketing is much more than social media or social media marketing, it is a very important element for large and small business alike. Social media is a catch all term of online platforms that allow the public to communicate with each other. In recent years, brands have entered the […]

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Get Behind the Guinness Gates

Guinness has never been one to shy away from using emotional appeals to cut through the noise of TV advertising with my old favorite surfer or swimmer adverts to the recent Sapeurs and wheelchair basketball adverts. Recently the historic St James gates were again used as the backdrop for the latest Guinness advert. The historic Guinness Gates […]

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Making a Great Ad for PPC Marketing

Businesses involved in PPC marketing and advertising are always looking for ways to increase their click through rates. Nevertheless, many do not realize that the first step to achieving this is to have a good ad. Without a good ad, your website will be performing below par in terms of […]

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Promote Your Business With a Business Event

Getting more people to know about your business is not an easy task. Consumers these days are getting more and more averse towards direct promotional tactics. That is why it’s very important that if you are a business owner, you need to become creative in your promotional approach. One of […]

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4 Ways to Create a Reputable Image for a Startup

Reputation and image are both integral parts of branding. But when your new business is going against perennial favorites with and established customer base, establishing that brand is a difficult process that requires significant marketing and brand building tactics. When you want to increase the image of your own startup […]

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