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Emotional Marketing: Focusing on Human2Human

A simple message can be memorable… you just need to strike the right chord. And the chord is deeply associated with different emotions of an individual. Similarly, your brand should speak to the customers at an emotional level. Many leaders discuss about customer-centric services, but I wonder if they actually […]

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Crossing the Borders—6 Tips for International Business

Technology has made it possible for many businesses to start reaching across borders into other countries that might have previously been too difficult to access. Marketing to other countries requires a slightly different strategy than local marketing. It requires adaptation and research. These six tips will help businesses accomplish international […]

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How To Build Your Brand

Today’s small businesses often struggle to build a brand.  This happens for many reasons.  They usually don’t have the marketing department or budget that larger firms have in order to build an effective brand.  However, branding is still important – even for the smallest business.  Fortunately, these simple “How To […]

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What’s a Marketing Plan?

Small business owners do it all. There is a saying that they “wear many hats.” Most enjoy this experience and this is one of the reasons their businesses are so successful. But one of the hats you need to be able to put on regularly in your Marketing Hat. A […]

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8 Steps To Trade Show Success

Tradeshows are a popular marketing opportunity that many businesses are taking advantage of. When they exhibit at a tradeshow, they have the opportunity to interact with multiple preferred customers at a time. This face-to-face advertising time can have a tremendous impact on sales. However, it takes planning to make your […]

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