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Will this wow my customers and add value?

I am a great believer in creating routines and anyone who follows my posts will know that. They are so important to engrain the right habits that produce the results we seek. However, the risk is that we fall into a routine of doing the “same old, same old” without […]

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80% of CEOs do not really trust marketers

80% of CEOs admit they do not really trust and are not very impressed by the work done by Marketers – while in comparison, 90% of the same CEOs do trust and value the opinion and work of CFOs and CIOs. That’s one of the striking findings identified by The […]

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