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How to Make a Sale – How Customers Decide to Buy

I regularly tell people they’re in sales, even when they think otherwise.  You don’t have to be in the business of hawking your wares for cash to be selling.  Every time you persuade someone to your point of view – you’re selling.  Lobbyists and politicians do it.  Job applicants and […]

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Telling Lies is Bad for Sales!

There’s an old saying, “The truth hurts”, and sometimes I’ll agree.  If you’re running a retail business however, there’s a much more important mantra – TELLING LIES IS BAD FOR SALES!  Now, your reaction to this statement may range across: Absolutely agree, I never lie to a customer; Argue over […]

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