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6 Content Marketing Tips for New Entrepreneurs

Content marketing is producing relevant and valuable content for your target audience. The goal of creating this content consistently is to convert your readers into customers. It can be tricky, but it is not that hard – especially since 70% of B2B marketers have increased content creation more than ever […]

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A Brief Guide to Integrated Content Marketing

A good content marketing strategy is stronger than the sum of its parts, and by integrating several different content streams, businesses can leverage the benefits of each medium or publishing channel. Integrated content marketing is the key to maximising the effectiveness of your content marketing strategy, and with clever positioning […]

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12 Things to Know About Content Marketing

Last’s year research results show that UK marketers are more goal-focused and more effective at content marketing compared to their US and Australian counterparts. The same research has shown that the goals have also shifted, from the focus on brand awareness to engagement being a primary concern for content marketers […]

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Combining Social Media and SEO

When it comes to getting your brand the attention and needs it deserves, combining social media and  SEO (search engine optimization) is definitely the way to go. SEO is being used and analyzed more and more by businesses who ultimately want to draw traffic back to their websites. While you […]

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